Make the most out of Pinterest for business
The world of Pinterest allows users to share inspirational ideas, products and services with others across the globe. It’s a great platform to generate engagement and traffic for your business – so if you want to know how to make more use out of your business Pinterest account, follow these pointers and you’ll be a Pinterest Pro in no time!
It’s important to share regular content on Pinterest, just like you would on your Twitter and Facebook profiles. Pinterest recommend posting at least one pin per day, during peak engagement times that they have identified as evenings and weekends. We tend to find that 5 pins a day spread throughout the afternoon works for us, but have a little play and see what works best for you. Don’t go on a pinning spree though – be consistent and split them up throughout these times rather than sharing all at once. You don’t want to bombard your followers!
Follow Other Users and Interact
The key to gaining engagement on your Pinterest profile is to interact with others. Start following any pin-boards or accounts that you may find relevant or interesting and engage with them by liking and commenting. This will get your profile recognised and is likely to gain you page views and follows.
Make The Most Out Of Visuals
As Pinterest is a visual-based social media platform, it’s important that you take the time to gather and share good quality visuals to feature in your pins. Whether that’s by taking your own photos or using free use photos, make sure that they are clear, crisp and showcase the product or service that you are talking about well. Make sure your visuals follow Pinterest’s image ratio guide (600 x 900 pixels) to avoid your lovely images getting cut off. Don’t be afraid to use text in your visuals too – something short and sweet like a title works well layered on top of an image, to give others an instant idea of what your pin is all about without looking too overpowering.
Top Tip: If you don’t want to take your own photos, there are many free for commercial use photo sites out there, check out Pixabay for example.
Even though visuals are a huge part of Pinterest, using just these alone won’t generate the engagement you want to achieve. Each pin contains a ‘Description’ section – make sure you fill this out explaining the visual using any relevant keywords as hashtags. By taking the time to do this, you will then expand your reach – getting picked up in relevant search results.
Use Rich Pins
Rich Pins are great because they show extra information directly in a single Pin. There are 4 different types of Rich Pins, brilliant for all types of businesses to use. These include:
App Rich Pins: Have you got an app you want to promote? Or want to share an amazing productivity app with other businesses? These Pins show an install button so people can download the app that you are sharing without leaving Pinterest.
Product Rich Pins: Talk about what you sell! This Rich Pin includes real time pricing, availability and info on where to buy your product directly in the Pin. You can also tailor these to any services you offer too.
Recipes Rich Pins: This is great for all recipes, clearly displaying cooking times and serving sizes all in one place so it’s easy for users to follow.
Articles Rich Pins: Share useful hints, tips and tricks with the Articles Rich Pin. This type will show a headline, author and story description. This feature is brilliant when sharing any of your own business blogs, as it is easy to use and has a clear call to action with a “Read It” button that links back to your article.
Look Into Analytics
Set time aside and look into your Pinterest account’s analytics – this will help identify which pins are working well on your profile. It will show you which ones are driving the most traffic and the interests and demographics of who is interacting with your content. Once you have reviewed these insights, moving forwards, you can make small changes to target your content better.
Pinterest has a paid advert feature called Promoted Pins. You may like to experiment with this feature to create an even broader reach and gain fresh interactions.
If you’re business isn’t active on Pinterest, well, let’s face it – it needs to be! Here at MOMENTUM, we pride ourselves on our first-class social media management. We can help you set up, manage and maintain your Pinterest account.