5 Reasons You Should Outsource Your Social Media
Most business owners see a benefit in having an active social media strategy. However, implementing one is easier said than done. Learning the platforms (and keeping up with the constant changes and trends), and managing social networking sites effectively takes up precious time.
Customers are known to avoid a business with an out-of-date social media presence. This can often happen when a business takes on too many social media channels without realizing the amount of time it takes to maintain them. In the modern world, customers are searching for businesses on the internet, before they ever stop into the store. When a business does not have a digital presence they will quickly turn to a competitor for the service.
We have listed 5 reasons as to why you should consider outsourcing your Social Media Management.
Social Media Management Strategy
As a business, you have many different aspects to worry about. Maintaining a social media strategy doesn’t have to be one of them.
With the experience of working with different clients on various types of campaigns, a social media expert can develop a strategy that works for you and your business. They also have the experience of working with many different platforms so can talk you through the right ones for you.
A social media marketing strategy can be customized to your industry’s needs. It can also look at your target audience – both important when it comes to getting the best results for your business.
With so many other priorities to focus on, staying up-to-date with social media trends is not always easy for businesses. New social media platforms are always emerging.
Getting support with your digital marketing can help your business stay current and relevant by managing your platforms in line with the latest trends. They are also able to make new platform recommendations based on current information.
Gain back time
Estimates say several hours a month are needed to manage each of your chosen platforms. That means even if your business is just on Twitter and Facebook, you should plan to spend at least 10 hours a month on basic maintenance. When you consider adding in other platforms such as Instagram or YouTube, the hours really start to add up. Not every business has the time to manage every platform themselves.
Developing Personalized Content
Talking through different options with an expert allows you to decide what will work best for your business.
Customers want to see personalized content that was designed with their interests, likes, and feelings in mind. A skilled social media manager has the knowledge to understand different customer personas.
They can also help determine what you want the tone of your content to say about your business and how frequently content should go out.
Advanced Analytics and Monitoring
Proving digital success comes in many forms.
A specialist can take complex analytical reports and turn them into user-friendly documents. These can be made easy for your business to understand. Having someone monitoring your accounts allows you to be able to find out in real-time how your accounts are doing. What are the stats for your posts? Are you gaining new followers? And much more..
Having an up-to-date social media presence is so important to business success; however most businesses just don’t have the time it takes to keep on top of it. If you could use some help but you’re not sure where to start, give us a call on 01903 688789 and we’d be happy to help.