Month: July 2018

How Can I Market My Small Business?

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Create Meaningful and Engaging Content

The foundation for everything is creating your own meaningful and engaging content that you’ll be able to share in multiple ways and places. Answer a question, talk about the latest trends, make a podcast, create a regular feature… the list goes on. Create content that speaks to your ideal customer. Content they can connect and engage with.

Email Marketing

Email marketing is a must for any business. It is an important tool that you can use to build and maintain relationships with clients, prospects and leads. You can use Email Marketing to showcase your products, services, promotions and valuable content directly into inboxes through regular e-newsletters.

Social Media Marketing

If your business isn’t active on Social Media, you are seriously missing out. Having a presence on social media is vital for your brand awareness and is a great way to engage with potential clients. We recommend starting off with the big 3 – Twitter, Facebook & LinkedIn, as these are the accounts your ideal customers / clients are likely to be present on. Ensure that when you have created your social channels, you are posting content and interacting on a regular basis. Talk about what you offer, how you can and share useful content with your audience too (blogs, tips, advice, opinions, etc.). This sort of content will encourage your audience to engage with you.

Blog

Running a business blog and updating it regularly is an amazing way to share your advice and knowledge with your audience. What’s even better is that posting blogs to your website will help your SEO. This means your website will be more highly recognised in search results.

Networking & Building Relationships

“Your network is the people who want to help you, and you want to help them, and that’s really powerful” – Reid Hoffman

Starting out as a new small business can be very lonely. Attending networking events will not only make you feel reassured by others in the same boat as you, but also help you to build relationships, find clients and gain referrals. It’s all about who you know – making connections is a great way to gain awareness of your business and what it can offer for others.

Starting out with marketing your business can be an overwhelming thought. Where do I start? How do I know if I’m doing it right? We know exactly how you feel – we’ve been there ourselves.

We are truly passionate about supporting the growth of small businesses (we do after all make up approximately 95% of the WORLDS businesses!) So if you’d like some support with starting out with your marketing, get in touch, we’d be happy to talk through the options with you. makeithappen@mbsmih.com | 01903 688789.

Following & Followers – Twitter for Beginners Part 2

A mobile phone displaying Twitter sign in page next to a cup of coffee

CHECK OUT PART 1 HERE:  https://momentumbusinesssupport.com/2016/03/choosing-your-name-and-setting-up-your-profile-twitter-for-beginners-part-1/

So, your Twitter account is officially up and running. Now, you need to start following some accounts and gaining some followers of your own.

First of all, let’s take an overview of the difference between “Following” and “Followers” on Twitter.

Following: This connects you to other users on Twitter, but it doesn’t necessarily connect them back to you, (unless they follow back). When you follow someone, their account appears in your following list. You’ll be able to see their Tweets, Retweets, Likes and updates on your feed, and they can send you direct messages.

You can learn a lot from following other accounts that are similar to yours. This will help you gain inspiration, ideas and advice. It’s also good to look at your competitors to see what they’re up to when you feel like you’re lacking inspiration.

Followers: When a user follows you, their username appears in your list of followers, adding to your overall number of followers. They will see your Tweets, Retweets, Likes and updates, and you can send direct messages to them.

Reach out and welcome your new followers by sending them a direct message or tweet, introduce what you do, don’t be shy! Who knows… they could be your next big client.

In order to get followed, you have to follow. Following other users is a great way to get noticed and you will likely get followed back by some of the accounts you have hit follow on.

But remember – just because someone follows you, doesn’t mean you have to follow them back. Some people follow back everyone who follows them; others are more selective and careful about who they follow. It’s down to your personal preference and what type of content you want to be seeing when you look at your Twitter timeline.

But bear in mind, following a lot of accounts without having many of your own followers doesn’t look great. For example… Following: 4,529 Followers: 60.

To avoid this, keep an eye on your Following numbers. Regularly go through your ‘Following’ list and keep it fresh and up to date. Unfollow any that you’re not getting any value from and any accounts that aren’t following / interacting back with you.

If you’d like any help, support or advice with getting started on Twitter, we’d be happy to chat through this with you. Email makeithappen@mbsmih.com or call us 01903 688789.