How Can I Market My Small Business?
Create Meaningful and Engaging Content
The foundation for everything is creating your own meaningful and engaging content that you’ll be able to share in multiple ways and places. Answer a question, talk about the latest trends, make a podcast, create a regular feature… the list goes on. Create content that speaks to your ideal customer. Content they can connect and engage with.
Email marketing is a must for any business. It is an important tool that you can use to build and maintain relationships with clients, prospects and leads. You can use Email Marketing to showcase your products, services, promotions and valuable content directly into inboxes through regular e-newsletters.
Social Media Marketing
If your business isn’t active on Social Media, you are seriously missing out. Having a presence on social media is vital for your brand awareness and is a great way to engage with potential clients. We recommend starting off with the big 3 – Twitter, Facebook & LinkedIn, as these are the accounts your ideal customers / clients are likely to be present on. Ensure that when you have created your social channels, you are posting content and interacting on a regular basis. Talk about what you offer, how you can and share useful content with your audience too (blogs, tips, advice, opinions, etc.). This sort of content will encourage your audience to engage with you.
Running a business blog and updating it regularly is an amazing way to share your advice and knowledge with your audience. What’s even better is that posting blogs to your website will help your SEO. This means your website will be more highly recognised in search results.
Networking & Building Relationships
“Your network is the people who want to help you, and you want to help them, and that’s really powerful” – Reid Hoffman
Starting out as a new small business can be very lonely. Attending networking events will not only make you feel reassured by others in the same boat as you, but also help you to build relationships, find clients and gain referrals. It’s all about who you know – making connections is a great way to gain awareness of your business and what it can offer for others.
Starting out with marketing your business can be an overwhelming thought. Where do I start? How do I know if I’m doing it right? We know exactly how you feel – we’ve been there ourselves.
We are truly passionate about supporting the growth of small businesses (we do after all make up approximately 95% of the WORLDS businesses!) So if you’d like some support with starting out with your marketing, get in touch, we’d be happy to talk through the options with you. firstname.lastname@example.org | 01903 688789.