Month: March 2022

Make The Most Of LinkedIn’s Newsletter Feature

MOMENTUM Business Support Business Support, Digital Marketing, Social Media
LinkedIn newsletter page open on a laptop

LinkedIn is an often-overlooked social media platform, but its features are powerful and can connect your business with a large network of potential clients and new opportunities. One such feature is the in-built newsletter service they offer, which has recently been expanded to include newsletters from company pages. Join us as we explore it further, discover it’s benefits and learn to utilise it.

Become a leader in your industry
In a newsletter, you get to touch upon subjects you care about on a regular basis. This gives you a real chance to show off your knowledge and expertise, making you come across as more reliable and building confidence in your business. Apart from boosting your credibility, it is also a great chance to showcase any new or interesting findings and strategies that your business is using, helping you to stand out as a leader in your field.

Improve your audience engagement

All LinkedIn users can subscribe to newsletters, so if your writing is engaging and consistent, they are a great way of interacting with your audience. Target a chosen field and vary the topic to keep the conversation fresh and interesting. To make the most of your content, you need to know your audience and tailor your information. Create news articles with a specific purpose in mind (growing the newsletter, providing support for your clients etc.), and lean into your strengths such as storytelling, infographics, or blogs. When done properly, you can benefit from a regular audience that is more likely to spread the word about your business.

Grow your network
Anyone can discover, read, and share your LinkedIn newsletter, but in order to grow your audience we recommend you give the newsletter a bit of a boost. Inviting your existing network is a great way to get a head start on your subscriber count. Sharing your newsletter with new connections keeps the conversation going after you meet new people at networking events. Finally, posting about your newsletter on LinkedIn and other social platforms, reminds users who may have missed your invitation, as well as exposing additional prospects to your work.

Setting up

  • Make sure to turn on creator mode. You can find it under your profile’s dashboard.
  • Navigate to your homepage, where the usual “create a post” section appears, select the “write article” option and proceed.
  • From the menu selection at the top of the page choose “create a newsletter”.
  • Fill out the required information, create a name and bio for your newsletter.  
  • Upload or write your newsletter article.
  • When you are happy with your content and layout, click “Publish”. A newsletter page will automatically be created within LinkedIn. 

In summary, a LinkedIn newsletter is a fantastic, free tool for any business – it is a regular space to show the advancements your company has made and share the knowledge you have gathered from your experience. High quality, consistent content will grow the audience for your newsletter and by extension your company – leading to new customers and clients. For something so easy to set up, it is a worthwhile investment for any SME looking to grow.

If you’d like to find out more about LinkedIn’s features, need help setting up your newsletter or require any other business support, get in touch!

E: makeithappen@mbsmih.com   T: 01903 688789

Are You Spending Too Much Time On Admin?

MOMENTUM Business Support Admin, Administration, Business Support, PA
office man looking down at his wrist watch with concern

No matter what field your expertise lies in, a common ground for businesses always seems to be a lack of time. But could it be that we’re all just dedicating the hours to the wrong things? Research shows that SME owners and executives spend a weekly average of 16 hours carrying out administrative tasks and duties – almost half of the average working week! Those extra hours could be crucial for growth and productivity, and yet we’re spending them on tasks most of us don’t specialise in. Of course, we’re not suggesting you start neglecting your admin duties (after all they are a vital part of any business). However, outsourcing those tasks to a trained team could give you back that precious time.

What tasks does admin cover?

There are many duties that fall under administration – each varying from business to business. Most of the workloads cover clerical tasks like organisation, communication as well as maintaining internal databases. In short, admin is often the backbone of your business operations – ensuring everything runs smoothly.

Will outsourcing admin cost more?

Quite the opposite! In most cases, outsourcing admin is far cheaper than expanding your workforce internally. It allows your management to utilize specialist, third-party employees instead of delegating admin duties to your existing team members. This results in higher office productivity, promoting business growth, and sales. Finally, since you’re only paying for the exact time spent per task – you’re cutting down the additional costs of an average salary. Lowering the costs of a salary, recruitment and training means the additional benefits of an extra budget to put back into your business.

How will this benefit my business?

The best use of your time is doing what you’re good at, and freeing up those extra, weekly hours can make a ground-breaking difference to business growth. Giving your undivided attention to core tasks, helps you to focus and produce higher quality services for your clients – ultimately increasing sales and reach. It’s easy to get lost under all the admin, there always seems to be a time pressing task. But to move your business forward you must invest your time wisely – into projects with more prospective potential. 

If you’d like to find out more or if daily admin is getting you down, reach out to our team. Our administrative services are always tailored to suit you and your business’ needs, offering efficiency and a helping hand. Get in touch:  

E: makeithappen@mbsmih.com   T: 01903 688789

How To Stay Consistent

MOMENTUM Business Support Business Support, Health & Wellbeing, Home Working
open planner on a light wooden surface with paperclips on the side

No matter what your goals may be, consistency is always the best strategy to get you there. It reflects discipline and dedication, as well as promoting productivity- ultimately helping you build that pivotal momentum. Though it comes with its own challenges, it is the fastest route to success. Consistency holds strong importance both in and out of your working life, so we’ve prepared some beneficial tips to help you achieve it.

Adapt a positive outlook

Your mindset can have a huge impact on your daily approach and willingness to work. Therefore, adapting a nurturing approach for your wellbeing can go a long way when pursuing your goals. Don’t be too hard on yourself or be afraid to put your needs first, good physical and mental health is a key influence on consistency. Make sure you look after yourself with a balanced diet, good sleep, and downtime. It will set you up for a more productive working routine and help you reach your targets while avoiding collateral burnout.

Be around likeminded people

Don’t tackle everything on your own, surround yourself with likeminded, positive people. A supportive network of friends and colleagues plays a major role in having the confidence to go after what you want, while providing motivation and reassurance in times of stress. It also promotes sharing your aspirations with others which is a great tactic for maintaining drive and holding yourself accountable. Make realistic commitments and put them out into the world, a trusted network will help you get there and push you over the finish line when you’re lacking stamina.

Work during your most productive hours

Picking the best time to work is important for making your output consistent. You may be an early bird and have more energy in the morning, or conversely, you may be a night owl and have higher energy levels later in the day. Knowing when your energy levels are high and thus knowing when you put out your best work is key to consistency. Once you know when your best work is made, it’s easier to plan your day around it and get things done. Getting into a routine ensures that your body knows when it’s time to work and when it’s time to rest, so that you’re always ready to put out quality content.

Plan your workloads

Spreading your workload is important. When we try to do more than we are designed to do, our anxiety levels begin to rise, and the quality of our work suffers. Do a little every day and micro-manage your tasks, every dedicated minute is progress no matter the scale. If you ever find that you have too much to do and not enough time, ask for help. Consistency often comes in the form of being proactive and knowing when to seek a helping hand. If it is business support you require, then outsourcing or delegating may be the key to achieving consistent high-quality content.

If you’d like to find out more about how you can be more consistent or need that extra helping hand to get you over the finish line – we would love to help! Get in touch:

E: makeithappen@mbsmih.com   T: 01903 688789