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There are so many reasons why you should have a business blog (and each of those reasons can be widely elaborated on!) but we wanted to keep it short and simple. Here’s a few of the top reasons why you need a business blog, if you’d like more information about any or all of the topics, please get in touch. We’re always happy to share advice and support.
SEO
This is the number one reason to have a business blog. Search Engine Optimisation is about increasing the number of visitors to your website by gaining a high-ranking position in the results page of a search engine (e.g. Google, Yahoo, Bing etc. etc.). These search engines love fresh content! So the more unique, genuine blogs you create, the better. Making your blogs easy to share and including images and videos with keywords and phrases will also help make your content more discoverable.
Adding Value
Blogging makes your business feel more personal, feel more like ‘people’ and adds a face to the business. Sharing your expertise will validate you as an industry expert which existing and potential customers will look up to. It will help you to establish your business as a trustworthy source and help to connect with your target market. Having a blog is a great way to share free information. This increases the value you add to your market and is more likely to encourage customers and prospects to come to you.
Generating Traffic
Blogging helps to drive traffic to your website and therefore, your business. Just think – how did you find this blog today? Interested customers will search for key topics online, for example; In this case you may have searched ‘Why to blog’ or ‘Benefits of blogging’ and this blog will have come up. This will hopefully then lead to looking at our other blogs, checking out our website, and ultimately considering some of our services.
Building Trust
Updating your blog with regular advice, ideas and supporting information will help you to gain and build trust within your industry. People who feel a personal connection to a business will naturally feel that the business is more trustworthy. Blogs are a way to show the friendlier, informal side to your business. It’s a great opportunity to show that you are just as human as everyone else, which will encourage people to connect with you. This is also a great opportunity to ask for feedback and make it more likely that people will share genuine thoughts and opinions.
Motivate and Inspire
Blogging should be a fun or interesting task for you or your employees. It’s often something a bit different from the usual everyday tasks and as well as being inspiring and thought-provoking for you, it’s an opportunity to give employees a sense of achievement and contribute creatively to the business. It’s also a way to explore the expertise and knowledge throughout your team. Reading other people’s blogs tend to be motivational and inspiring, and so is writing them! When you first start to write blogs it can be hard to think of what to write about, but the more you do it, the easier it gets. You will get ideas when doing all sorts of things, such as; reading other people’s blogs, speaking to clients, going to business shows, even watching the TV!
Need some advice or inspiration on writing blogs for your business? Get in contact or check out some of the other blogs on our website www.momentumbusinesssupport.com/blog/.