Want to listen instead? Click here
Spring has officially sprung! It’s the time of year to review and refresh, so we’ve pulled together some ways you can Spring Clean Your Business.
Update your website
Your website is the heart of your business. Is it giving the impression you want? Take time to review your website as a visitor and make any relevant changes. Could your copy do with being vamped up? Have you updated your website to include new services or products that you’re now offering? Do you need to remove any out of date information? These small changes will make all the difference – it’s just about taking some time out to actually do it!
Organise your emails
This is something we often put off time and time again, but what a difference it makes when we do it. Purge old emails (just think – do you really need to keep this?), Organise emails that you need to keep with the use of folders and subfolders and unsubscribe from any e-newsletters that you receive that you’re not interested in receiving anymore. This should make your inbox look a little less daunting!
Check your links
How often do you check the links included on your website, email signatures and social media profiles? Probably not at often as you should. If you manage to come across a rare spare 10 minutes in your working day, use this time to make sure that your links are still working and that they are pointing visitors to the correct place. This may not be the most entertaining of tasks, but very much worth doing every now and then.
Refresh your Social Media
Take a look at all of your social media account analytics and review them. Is the content that you’re sharing working? Are you over-selling? Do you need to interact with your followers more to give that ‘human touch’? Look back at your original social media strategy, this will help you to refocus.
Freshen up your social media visuals – it may be time to create a new profile icon or header to replace your current outdated one. We understand that as a small business owner you may not have these actions at the top of your priority list, but paying attention to this information and making small changes will really help your online presence moving forwards.
Revisit your business plan and goals
So, you had a business idea, created your business plan, officially started your business and it has gone from strength so strength. So you don’t need your business plan anymore, right? Wrong. You will always need your business plan – it’s the structure of how you built up your small business. You should look back at your business plan yearly and update it to keep up with your business growth and to help track if you are achieving your set ambitions and goals.
Get Cleaning!
Finally, how often do you actually get to clean your office space? Whether you work from home or in a shared office, tidy up your workspace. Eliminate any old paperwork from your desk by filing it away or shredding it. Sharpen your pencils, buy new pens that actually work and clean your computer. It doesn’t bear thinking about how many germs collect on keyboards!
If your business could do with a few extra hours in the day, we can help with our services. The best bit? You’ll only pay for the support that you need. Get in touch and make it happen today by dropping us an email makeithappen@mbsmih.com or giving us a call on 01903 688789.