Month: May 2021

3. Why Unique Copy Is Your Best Friend | In The Know Blog Series – Search Engine Optimization

MOMENTUM Business Support In The Know Blog Series
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Welcome to part 3 of In The Know, our new blog series! 

Continuing with this series’ focus of SEO, in this instalment we’re looking at why using unique copy is important on your website.

What Is Website Copy & Why Does It Matter?

Website copy is the main, core text that narrates visitors through your website and tells them what they need to know about your business, products and/or services. 

Unfortunately, many small businesses treat their website copy as an afterthought – and it’s no surprise, they are juggling many things when first starting out, it’s often not a priority for them, but it should be!

Your website is at the heart of your online presence – therefore, you should never throw something together on your website and think ‘that will do’ – it won’t! Your copy may take time to get right, but putting the hours into creating engaging, well thought out website copy will pay off in the long run, generating higher interest levels and helping to increase your business enquiries. Never underestimate the power of good website copy – it could be the result of gaining or losing a customer.

Why Is Using Unique Copy For My Website Important?

Website copy overly stuffed with generic keywords and very basic search terms isn’t very inspiring, and generally won’t capture the attention of your prospects. Of course, as mentioned in our last blog instalment, including keywords is essential to your SEO strategy – but don’t go obviously overboard.

They’ve seen it all before, you want to stand out from the crowd! You need to create thought-provoking copy that directly targets your ideal customer and their point of pain, and how you can help with that.

How Can I Make My Website Copy Unique?

Unique copy doesn’t have to mean paragraph after paragraph of jargon, cut your copy down and keep it focused.

You can use punchy and emotive headlines and titles to gain the attention of your website visitors, as well as including some facts and data in there too, which many readers love. E.g.: We boosted Facebook growth by 30% instead of ‘Boosted Facebook Growth’

Add a touch of personality to your website copy – highlight your core brand values and most importantly, keep it human!

Join us in our next part of this SEO series, where we’ll be talking about why having a presence on social media platforms can boost your SEO.

How unique is your website copy? Get in touch to find out more…

T: 01903 688789 E: makeithappen@mbsmih.com

2. Keywords – The Key To Success! | In The Know Blog Series – Search Engine Optimization

MOMENTUM Business Support In The Know Blog Series
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Welcome to part 2 of In The Know, our new blog series! 

Continuing with this series’ focus of SEO, in this instalment we’re looking at why keywords are important, and how to implement them better on your website.

What Are Keywords? 

In simple terms, keywords are what users are looking for when using search engines.

Why Are They Important?

If you want your business website to come up high in search engine results (who doesn’t!), then ensuring that your website includes keywords, as well as many other things that we will touch on in this series, is going to help you.

How Do I Use Them?

Using keywords is the best place to start. As an example, if you’re a graphic designer that specialises in working with small businesses, you need to have the words ‘small business graphic designer’ (or a term similar) throughout your website to start appearing in search engine results.

You’ll need to do some keyword research. Simple and obvious keywords like  ‘small business graphic designer’ are often over-used, and the hardest to rank for (come up highly in the search results) – meaning lots of competition. Because of that, it’s important to use what’s called ‘long tail keywords’ too – these are more specific keywords, searched for less often, but likely to get a better result.

To help you with this, try using Google Keyword Planner . This tool by Google will help you identify more broad keywords that you might not have thought of using – after all, everyone searches for different terms on search engines. 

Once you have a bank of keywords to use, it’s time to start incorporating them into your website and content! These can be included in areas such as:

  • Headers and Sub-headers
  • Main page content
  • Link text
  • Title tags
  • META description and keyword tags
  • Breadcrumbs
  • ALT and TITLE attributes
  • Embedded file names

Join us in our next part of this SEO series, where we’ll be sharing why using unique copy is important on your website.

Are your keywords working for your business? Get in touch, we’d love to support you with your SEO strategy.

T: 01903 688789 E: makeithappen@mbsmih.com

1. What The Hell Is SEO? | In The Know Blog Series – Search Engine Optimization

MOMENTUM Business Support In The Know Blog Series
MBS Blog Series - SEO 1

Welcome to In The Know, our brand-new blog series! 

In each 6-part series, scattered throughout the year, we’ll be shedding light on topics you want to hear about as small business owners – highlighting the key points you need to know.

So, let’s begin! To kick off Series 1, we’re talking all things SEO, starting with what the hell it is…

What The Hell Is SEO?

If you have your own website for your business, you will have undoubtedly heard the term ‘SEO’ – but what does it actually mean?

SEO stands for ‘Search Engine Optimisation.’ Put simply, SEO is the process of improving your website and company visibility so that you can be found in relevant searches on internet search engines, such as Google, Bing, and Yahoo for example.

How Does It Work? 

When you use a Search Engine, your query (search phrase) is matched against their indexes (background data) to retrieve relevant web pages that correlate to what you’re looking for, once the results are displayed – they are ranked in order of relevance.

Ultimately, the better your SEO is, the better your search result visibility will be, which means the more likely you are to attract new prospects or existing customers back to your company. 

What Can You Do?

So, how do you ‘do SEO’? There’s no one perfect answer, a good SEO strategy consists of lots of things. However, using Keywords on your website is one of the most important parts. You want to make sure that the code and content of your website is search engine friendly and is relevant to search queries that users may include in their search terms, when looking for your particular company, service or product. The more relevant the words, the higher your company or website will appear on the search engine’s results page, that’s why keywords are your best friend!

Come back next week for the second instalment in our series, where we’ll be expanding on why keywords are important, and how to implement them better on your website!

Want to improve your SEO? Get in touch – let’s make it happen…

T: 01903 688789 E: makeithappen@mbsmih.com

4 Digital Marketing Tasks You Should Be Outsourcing

MOMENTUM Business Support Business Support, Digital Marketing
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Here at MOMENTUM, we support a large variety of clients in a number of sectors with their Digital Marketing activities – from Social Media Marketing to Newsletter Creation, to Blog Writing and SEO, just to name a few. 

When you pass tasks that you are finding time consuming on to your marketing assistant, not only will it give time and space for your company to grow, they’re likely to do a much better job! And your focus can return to what you do best – running your business. 

In this blog, we thought we’d highlight some niche digital marketing tasks that you might not have thought about outsourcing.

1. Contact Data

Do you have business cards or other contact lists lying around? We can help turn these into fully functional databases for you to use in email marketing or other marketing activities to help grow your company.

2. Proof Reading

Whether it’s a press release or a blog post, a fresh pair of expert eyes can make sure your communication is accurate and consistent. We can read over everything you’ve written, checking for errors and ensuring your grammar is correct and your tone is in line with your brand. 

3. Copywriting

Are you getting the most out of your website copy? Let us help you ensure that you’re including bespoke, keyword focussed copy to help boost your search engine results.

4. Business Listings

Business Listings are a must if you want to increase the visibly of your business online. From setting them up to maintaining them for you, We can help get your business noticed – supporting your SEO strategy along the way too.

Read: 5 REASONS WHY YOU SHOULD BE USING BUSINESS DIRECTORIES.

This list is not exhaustive, so if what you’re looking for isn’t here, please get in touch and we’d be delighted to discuss your needs.

T: 01903 688789 E: makeithappen@mbsmih.com