Welcome to In The Know, our brand-new blog series!
In each 6-part series, scattered throughout the year, we’ll be shedding light on topics you want to hear about as small business owners – highlighting the key points you need to know.
So, let’s begin! To kick off Series 1, we’re talking all things SEO, starting with what the hell it is…
What The Hell Is SEO?
If you have your own website for your business, you will have undoubtedly heard the term ‘SEO’ – but what does it actually mean?
SEO stands for ‘Search Engine Optimisation.’ Put simply, SEO is the process of improving your website and company visibility so that you can be found in relevant searches on internet search engines, such as Google, Bing, and Yahoo for example.
How Does It Work?
When you use a Search Engine, your query (search phrase) is matched against their indexes (background data) to retrieve relevant web pages that correlate to what you’re looking for, once the results are displayed – they are ranked in order of relevance.
Ultimately, the better your SEO is, the better your search result visibility will be, which means the more likely you are to attract new prospects or existing customers back to your company.
What Can You Do?
So, how do you ‘do SEO’? There’s no one perfect answer, a good SEO strategy consists of lots of things. However, using Keywords on your website is one of the most important parts. You want to make sure that the code and content of your website is search engine friendly and is relevant to search queries that users may include in their search terms, when looking for your particular company, service or product. The more relevant the words, the higher your company or website will appear on the search engine’s results page, that’s why keywords are your best friend!
Come back next week for the second instalment in our series, where we’ll be expanding on why keywords are important, and how to implement them better on your website!
Want to improve your SEO? Get in touch – let’s make it happen…
T: 01903 688789 E: makeithappen@mbsmih.com