It’s that time of year again. Festive adverts, hot drinks, and your favourite ugly Christmas jumper. December has once again snuck up on us as its almost time to open the advent calendar, but why not incorporate the festivities into your business? It’s the perfect time to connect with customers, look back on your year and promote future endeavours. Here are our ideas for how you too can hop on the marketing sleigh this Christmas…
Dressing up your social media
Whether you’re a pro at festive marketing or a beginner, the best place to start is your social media. Consider updating your profile photos and layout. It can be anything from incorporating traditional Christmas colour schemes to adding Santa’s hat on top of your logo. A little can go a long way and doesn’t have to be too daring. It’s important to maintain your branding, while only making subtle seasonal changes to your profiles.
However, when it comes to your weekly content, the amount of themed posts entirely depends on the type of business and its usual tone. Find the balance that seems natural and complimentary to your routine posting style and join the festivities. Try using festive gifs and videos or running a virtual advent calendar as an engaging countdown until Christmas.
The Lead up to Christmas is the perfect time to build up your customer engagement; colourful and merry graphics will already be bringing in interest, but polls and seasonal questions can also help to spark conversation with your audience while receiving useful feedback. Try to improve relations with your customers, ask about their favourite Christmas traditions, or use this opportunity to gauge popular trends.
Christmas greetings & festive newsletters
It’s important to remember that Christmas is a time to give thanks and express gratitude. Take the time to send Festive wishes to all business partners, associates, as well as current and past clients. Afterall, maintaining strong connections and business relations is a key element to successfully growing your brand.
Another great way to boost your festivities is through a newsletter. If your business already has a regular newsletter, consider sending out a Christmas themed campaign. Whether it’s a festive blog or a seasonal update, it’s a great place to include Christmas content to a pre-established audience. If you’re not ready to dedicate an entire edition, consider a subtle festive sign off instead of your usual signature. Though only minor, these changes add a touch of personalisation and warmth to your content, which helps your business to present in a more organic light.
Advertising and seasonal specials
If your services or products are flexible, consider offering a festive deal or promotion that fits the Christmas theme, as November and December are the largest months in relation to volume of sales and customer spending. This makes them the optimal times for sale events and time sensitive offers, while presenting a fantastic opportunity to expand your clientele.
Don’t forget to utilise pre-existing events and strategies such as Black Friday and Cyber Monday. Being the only company not offering promotions during commercial events can stunt sales as new customers are likely to search elsewhere for better offers. Finally, remember to make the most out of seasonal hashtags, trends, and key words which will help drive more traffic to your content and build visibility.
Don’t wait too long
Christmas is an extremely busy time both for business and customers, so don’t leave it until last minute! Kick off your festive content towards the end of November and send off your seasonal wishes with enough time for them not to get lost among stacks of Christmas junk mail. Stay on top of your content and be the first to send off New Year’s greetings, and don’t forget that January is known as the month to make resolutions – making it perfect for promoting services which tie in with bettering yourself or making healthier decisions.
Stay connected this Christmas and get in touch! We’d love to hear from you and share our business experience. If you’d like to hear more, we’re only a click away.
makeithappen.. E: makeithappen@mbsmih.com T: 01903 688789.