The Internet is full of potential prospects and customers but to attract them you must not only be in the right place and at the right time but also maintain a strong online presence. Improving your presence online can come down to various factors, however the most important is often consistency and a regular schedule. A consistent posting regime can boost the amount of customer interactions and engagement, as well as improve on your brand’s credibility- presenting your business as trustworthy and organised.
It can also be beneficial to include regular, original content and cover newsworthy and trending topics to create more traffic to your posts and website. Doing so will result in better post performances, a more positive audience reception, as well as attracting new visitors to your website. It is also key to remember that many social media platforms have a much shorter shelf life, meaning that the quantity of posts will need to be adjusted in accordance with the chosen platform to ensure your content doesn’t get lost at the bottom of the newsfeed.
Keeping your online presence up to date can also come down to the first impression your business gives off. Consider sharing more branded graphics as well as updating your profile info and visuals. An old bio and faulty links can send the wrong message and come across as careless. Make sure that everything works as it should do and check what your profiles look like from the customers point of view. Most importantly keep all your socials coherent and congruent, use matching information, logos and slogans and make sure your branding is always easily recognisable.
As a small business, we know that time is precious. Why not invest in your Digital Marketing activities by outsourcing them to our expert team? Give us a call on 01903 688789 or email us at [email protected] to find out more.