As the world becomes more and more digitised, it’s important for SMEs to establish and maintain a strong online presence. In order to do so, businesses must build credibility and trust with potential clients. One of the best ways to do this is through client testimonials. Providing reassurance to your target prospects, testimonials help to establish your business as credible, trustworthy, and renowned.
Why Testimonials Are Important
Testimonials are an important way for businesses to establish credibility and trust among target prospects. They are a great way to showcase the unique benefits and experiences customers have had with your company. Simply put, testimonials are a form of social proof that your product or service works, is high quality, and can be trusted. By displaying authentic testimonials, potential customers will gain insight into your product’s effectiveness, reduce any doubt they may have, and view your offerings as a real, tangible solution. Ultimately, testimonials help to convert leads into new, paying customers, leading to increased revenue and business growth!
How To Get Testimonials
Apart from directly asking your clients, there are many ways a business can collect testimonials. Survey tools such as feedback forms or questionnaires are a popular choice, providing a quick and proactive way of receiving detailed feedback. Alternatively, if you’re looking to increase your brand awareness third-party review sites can also be a great option. As part of your onboarding process or post-purchase process, you could ask customers to visit a “Review Us” page that links to your profiles on sites such as Trustpilot, Yelp, or Google reviews. If you’re struggling to gain testimonials, you may want to consider a “reward system” for customers willing to share their experience. Finally, remember to always thank your clients for taking the time to provide feedback!
What To Do With Testimonials
Once you have collected your testimonials, the next step is to optimise them for usage and promote them on your websites and other channels. It’s important to feature your testimonials prominently by placing them on dedicated pages of your website, using them on product pages, or even featuring them in a slider on your homepage for maximum visibility. Additionally, you could create a customer success section that displays quotes, stories, or customer photos that can help onlookers visualise how great your customers find your product or service. You can also share customer testimonials on your social media channels. Testimonials that include photos of customers or products tend to perform better, providing visual appeal while helping to break up the text and grab attention. You can also experiment with different formats, such as stories, reels, gifs, or other short form videos that will help you captivate your followers and show off the customer’s experience.
Testimonials are an essential tool for any business looking to establish a strong online presence and increase business growth. Be sure to leverage them to the fullest, by optimising them for usage online. This will not only help boost customer trust and validate your product but will also be beneficial for overall brand visibility. If you’d like to find out more or require any additional business support, our team would love to help! Get in touch:
T: 01903 688789 E: makeithappen@mbsmih.com