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Top 5 Ways To Optimise Your Content Marketing Strategy

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As a business owner or marketing manager, you know that creating high-quality content is essential for driving results. But with so many demands on your time, it can be difficult to know where to start or how to make the most of your efforts.

What if we told you that there are some simple – yet highly effective – ways to optimise your content marketing strategy and see growth? In this blog, we’ll share the top 5 ways to optimise your content marketing strategy so that you can start seeing better results in no time.

Plan your content strategy using buyer personas

One of the best ways to optimise your content marketing strategy is to start by planning your content using buyer personas. Buyer personas are fictional, idealised representations of your target customers. They take into account your customer’s demographics, behaviours, motivations and goals. Developing buyer personas for your business will help you create more targeted and effective content. When you know who you are talking to, it is much easier to create content that speaks to their specific needs and preferences. As a result, your content is more likely to resonate with your audience and convert them into customers or leads.

Utilise more photos and visuals

Another great way to optimise your content marketing strategy is to utilise photos and visuals. Recent studies have shown that articles with images get 94% more views than those without. And tweets with images get 150% more retweets than those without. Including photos and visuals in your content will not only help you to get more views and engagement, but it will also make your content more memorable. When you include visuals, you are giving your readers another way to engage with your content and understand your message.

Make sure your website is optimised for search

If you want your content to be seen by as many people as possible, then you need to make sure your website is optimised for search. This means including relevant keywords in your titles and meta descriptions and making sure your website is easy to navigate and mobile-friendly. By improving your SEO, you will make it easier for people to find your content when they are searching for keywords related to your product or service. As a result, you will see an increase in website traffic and engagement.

Use social media to amplify your reach

Another tactic for boosting your content marketing strategy is to use social media to amplify your reach. When you share your content on social media, you are increasing the chances that it will be seen by more people. Not only that, but social media is a great way to start a conversation about your content and get people talking. When you can get people talking about your content, you are more likely to see interaction and improved sales.

Experiment and analyse your results

Finally, one of the best ways to optimise your content marketing strategy is to experiment and analyse your results. Try different things and see what works best for your business. Then, track your results so that you can see what is working and what is not. By experimenting and tracking your results, you will be able to fine-tune your content marketing strategy and focus on the tactics that are producing the best results. It will also allow you to look back upon your progress and better track your business growth.

We hope you find this blog, insightful. If you’ve enjoyed the read, why not share it on your socials? Be sure to tag us and let us know what you think! If you’d like to find out more about optimising your content strategy or require any other support, we’ve got the team to help. Get in touch:

T: 01903 688789 E: makeithappen@mbsmih.com

6 Ways To Elevate Your Business Blog

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Having a business blog for your company is important beyond reasons you might expect. Apart from becoming an informative source for your audience, studies show that websites housing regular blogs get more than twice the amount of traffic than those without. They boost your SEO, provide additional social media exposure, and can be incredibly useful for building an email database on customers which can be used for bulking up mailing lists. Moreover, they present your brand as an authoritative voice – showcasing you as an expert in your field and thus gaining more audience trust and recognition.

While writing blogs undoubtedly brings significant benefits, it can be time consuming and requires a level of consistency and execution. But what is the key to doing it well?

Create a strong heading

Create a heading that will immediately grab the attention and tell the audience that you have something worth saying. Try and capture the essence of your content while making the title snappy and easily readable. Distil the entire idea of your blog into the title. Highlight what new information you’re bringing, and don’t be afraid to add a bit of drama – a cliff-hanger to make the audience curious e.g., “5 Shocking Benefits Of Social Media” or some brackets e.g., “How To Be Productive (The Smart Way)”. Be sure not to be overly generous with the word count, it’s good practice to make the title of your blog less than ten words long.

Cater towards your audience

Always tailor content to your target audience. This doesn’t necessarily have to be the target audience of your whole business, but rather who you are aiming the blog at. This could be a different demographic than your normal audience if you have a new and different product or service being released soon. If your blog has a comment section, then it’s a great idea to interact with any queries or comments your readers may have.

Keep it short and frequent

With short form content dominating the internet, media consumers have shorter attention spans than ever – so keep it brief and easy to digest. Short blogs that are released more frequently have been proven to be more effective than longer blogs released every couple of weeks. Blogging a couple times a week is ideal to increase traction however, if you have fewer resources or personnel available to your company, then a weekly post is generally recommended.

Select the right tone

Remember that business blogs are different than personal or lifestyle blogs as their primary function is to promote your business. Depending on the nature of your company, choose the most appropriate tone. E.g., if you work in the legal sector you might want to opt for a more formal voice, but if you work in a field such as retail or media, you may like to select a more relaxed approach. If you’re usure of what would suit your business best, stick to a semi casual tone but keep it informative and professional.

Attach an appropriate blog image

It’s no surprise that content which contains visuals tends to perform better, but that doesn’t mean that attaching any image will do. Always use high-quality, relevant visuals with your blogs, making sure that the subject of your image is in clear focus. Use pictures or graphics which offer the best representation of your writing and don’t be afraid to edit your visuals for some additional artistic flare. Don’t forget to use alt tags and optimise them for search visibility and be sure to adhere to copyright laws. If you’re on a budget check out some of our favourite sources such as Pexels, Canva, and Pixabay which all contain good selections of free imagery.

Master your SEO keywords

Make the most of your SEO keywords and conduct some research prior to writing your article. If you want to appear at the top of those search results, you’ll need to find out what kind of words are being actively searched for by your audience. Once you have done so, utilise them to your advantage, use them as topics and include them in your blogs. However, it’s best not to go overboard, as “keyword stuffing” can sometimes make your content appear lower in quality. To combat this, make use of long-tail keywords, related keywords and synonyms. Include one main keyword/keyphrase alongside two or three keyword variations per page.

We hope you have found this read insightful. If you’d like to find out more about elevating your blog writing or require any other business support, we have the team to help! Get in touch:

T: 01903 688789 E: makeithappen@mbsmih.com

5. Get Blogging! | In The Know Blog Series – Search Engine Optimization

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Welcome to part 5 of In The Know, our new blog series! 

Continuing with this series’ focus of SEO, in this instalment we’re talking about why regular blogs and website updates are important.

Do you own a business blog on your website? Well, if you don’t – you’re really missing out.

Why Is Blogging Important To SEO?

SEO, in our opinion, is the number one reason to have a business blog. Search Engine Optimisation is about increasing the number of visitors to your website by gaining a high-ranking position in the results page of a search engine (e.g. Google, Yahoo, Bing etc.) These search engines love fresh content! So the more unique, genuine blogs you create, the better. Making your blogs easy to share and including images and videos with keywords and phrases will also help make your content more discoverable.

Blogging helps to drive traffic to your website and therefore, your business. Just think – how did you find this blog today? Interested customers will search for key topics online, for example; In this case you may have searched ‘Why to blog’ or ‘Benefits of blogging for SEO’ and this blog will have come up. This will hopefully then lead to looking at our other blogs, checking out our website, and ultimately considering some of our services.

Keeping your website regularly updated with fresh content is also just as important for the very same reasons. Time to get blogging – and updating!

Come back next week for the final instalment in our series, where we’ll be finishing series 1 with why you should be using Website Images Meta Tags, Alt Tags, Descriptions, Titles and More!

We can help support you with your SEO strategy. Get in touch – let’s make it happen… T: 01903 688789 E: makeithappen@mbsmih.com

Why You Need A Business Blog

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Want to listen instead? Click Here

There are so many reasons why you should have a business blog (and each of those reasons can be widely elaborated on!) but we wanted to keep it short and simple. Here’s a few of the top reasons why you need a business blog, if you’d like more information about any or all of the topics, please get in touch. We’re always happy to share advice and support.

SEO

This is the number one reason to have a business blog. Search Engine Optimisation is about increasing the number of visitors to your website by gaining a high-ranking position in the results page of a search engine (e.g. Google, Yahoo, Bing etc. etc.). These search engines love fresh content! So the more unique, genuine blogs you create, the better. Making your blogs easy to share and including images and videos with keywords and phrases will also help make your content more discoverable.

Adding Value

Blogging makes your business feel more personal, feel more like ‘people’ and adds a face to the business. Sharing your expertise will validate you as an industry expert which existing and potential customers will look up to. It will help you to establish your business as a trustworthy source and help to connect with your target market. Having a blog is a great way to share free information. This increases the value you add to your market and is more likely to encourage customers and prospects to come to you.

Generating Traffic

Blogging helps to drive traffic to your website and therefore, your business. Just think – how did you find this blog today? Interested customers will search for key topics online, for example; In this case you may have searched ‘Why to blog’ or ‘Benefits of blogging’ and this blog will have come up. This will hopefully then lead to looking at our other blogs, checking out our website, and ultimately considering some of our services.

Building Trust

Updating your blog with regular advice, ideas and supporting information will help you to gain and build trust within your industry. People who feel a personal connection to a business will naturally feel that the business is more trustworthy. Blogs are a way to show the friendlier, informal side to your business. It’s a great opportunity to show that you are just as human as everyone else, which will encourage people to connect with you. This is also a great opportunity to ask for feedback and make it more likely that people will share genuine thoughts and opinions.

Motivate and Inspire

Blogging should be a fun or interesting task for you or your employees. It’s often something a bit different from the usual everyday tasks and as well as being inspiring and thought-provoking for you, it’s an opportunity to give employees a sense of achievement and contribute creatively to the business. It’s also a way to explore the expertise and knowledge throughout your team. Reading other people’s blogs tend to be motivational and inspiring, and so is writing them! When you first start to write blogs it can be hard to think of what to write about, but the more you do it, the easier it gets. You will get ideas when doing all sorts of things, such as; reading other people’s blogs, speaking to clients, going to business shows, even watching the TV!

Need some advice or inspiration on writing blogs for your business? Get in contact or check out some of the other blogs on our website www.momentumbusinesssupport.com/blog/.