facebook

Finally! A Way To Speak To Facebook (Yes, Really!)

White Iphone on a light background displaying the login page for the Facebook mobile app

You may be aware of how difficult it is to speak to an actual human at Facebook, especially when it comes to support needed for Business pages, so we were delighted to come across their ‘Facebook Concierge Support’ service a few months ago and wanted to share this with you!

Here’s How To Get Started:

Visit The Facebook Business Help Centre

→ Click The Blue ‘ Get Started’ Button under ‘Find Answers Or Contact Support’

Facebook Support Image


→ Select The Page That You Need Help With

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→ Select Your Issue From The Listed Options, Or If It Isn’t Listed There, Choose ‘Other…’

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→ You’ll Then Be Asked To Fill In Some Information Regarding Your Query (Make Sure You Fill All Of This Out!)

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→ Once That’s Done, Select The Blue ‘Start’ Chat Button, So You Can Be Connected With A Member Of The Facebook Concierge Support Team!

You will have an average waiting time, but please note that during busy times or when a representative is unavailable, this option may not be visible – but it’s definitely worth keep checking back!

We hope this helps you out and as always if you need any help, we’re always here.

E: makeithappen@mbsmih.com  |  T: 01903 688789

What Social Platform Should You Be Using?

An open Iphone mobile displaying a Social networks folder with apps

When it comes to getting social and marketing your products and services there are so many platforms to choose from. To avoid falling into the trap of wasting valuable time and effort, it’s best to stick to the ones that produce the greatest results for your business.

Without taking the time to trial and test the various social media platforms, it can be hard to know which one/s are right for you. This blog works through the most popularly used sites in the business community, with the aim of helping you to identify which are best to use for your business.

Facebook

Facebook is still the most popular and widely used social media platform and despite negative press and general opinion, it continues to grow. It has the broadest audience and in particular boasts the largest ‘65 or older’ group. It has a fairly even gender, income and location (rural, urban, suburban) split too. The types of posts preferred by Facebook users are also reasonably evenly divided across video, image and text.

It is however one of the more difficult audiences to grow, with an average of 6 interactions per post, per 1000 followers! Don’t let this put you off though, just understand it may be a slow burn as you build your audience and you might have to put a little more effort into getting seen and heard.

Twitter

Whilst Twitter’s overall worldwide user numbers are lower than Facebook, this social network is one of the more popular in the UK. Again, the gender split is quite even but the age of users is generally younger; 18 – 50yrs with the biggest segment being 18 – 29yrs. Twitter users tend to be in the higher income brackets (although this is considered to be due to an increase in high profile users such as celebrities and politicians) and are more likely to have college or university degree level education.

With it’s high use of #hashtags, ‘twitter hours’ and daily trends, this is one of the easiest platforms to get noticed on. It’s fast paced though, so you’ll need to put out much more content and keep an eye on when your audience are most active to ensure your content is reaching its full potential.

LinkedIn

The most ‘professional’ of the social channels, LinkedIn’s audience tends to be more urban and the higher income earners have more presence and activity levels on here. There are slightly more male users, but not significantly, and whilst the highest number of users are 18 – 29yrs, there’s also a good number in between and in the 65+ group here too. The UK has one of the highest user counts on LinkedIn worldwide, so this is a very popular platform.

LinkedIn personal profiles are about growing your direct network. It’s personal – no business names or brands to hide behind. Bear this in mind when sharing content and when giving opinions on others’ posts. It’s a great way to build your network within your industry as well as with potential customers.

Instagram

Instagram has 12% more female users than male, and the largest 18 – 29yr user base. There are few differences between the location, income and education levels of its users. Behind Facebook (in the UK) it’s the second most popular social channel and the next fastest growing platform with more than half of the accounts being accessed daily. Instagram supersedes all other networks with a massive 5% post interaction rate (yes – massive! The other platforms here averagely achieve between 0.1 – 0.5%).

This platform is ideal if you have products or high-quality images to share – it’s all about pictures! Like Twitter, the high use of #hashtags help get your content seen. It’s also easy to find and follow accounts that you’re interested in seeing or to help them see you.

Pinterest

Income and education levels aren’t significant on Pinterest. The key demographics to consider here are; the user base is predominantly female, and the age range is quite broad, 18 – 64yrs. Users also tend to be from urban or suburban locations. Although one of the less commonly used networks when compared with others, it’s still considered one of the more engaging and is accessed more regularly than LinkedIn!

Similar to Instagram, Pinterest is about pictures and imagery. However, it’s actually used more as a ‘how-to’, DIY or creative source. Careful use of keywords and good descriptions for each of your posts will help them get found by users searching your topic. The more unique, relevant and helpful they are, the more they will get ‘pinned’.

Summary

All social media channels offer an effective way to connect with your potential clients and customers, but with only a limited amount of time, it’s best to stick to the ones that are likely to produce the greatest results for your efforts. We would recommend focussing on one first, then maybe adding 1 or 2 more as you become more proficient.

  • Facebook – the most varied demographics, particularly ideal if you have a mature crowd to please.
  • Twitter – great to attract higher income earners and easiest to get noticed on.
  • LinkedIn – personal network building with a larger male user base.
  • Instagram – images, images, images!! With a focus on younger audiences.
  • Pinterest – great for engaging with crafty and creative women.

Regardless of the platform you choose, it’s really important to interact and not just offload or ‘shout’ – keep the social in social! Be responsive, offer relevant promotions and provide educational content. Be genuine, add value and be courteous (unsurprisingly, the thing least likely to attract fans and followers is bad mouthing competitors!).

If you have any questions or would like to chat through your social media plans, we’d love to hear from you: Call 01903 688789 or Email makeithappen@mbsmih.com .

Facts and figures supported by research from Informatics, Sprout Social and Smart Insights.

How to overcome the Facebook News Feed changes

A computer mouse pointing at a Facebook sign in page

If you have a Facebook page for your business, you may have heard of the Newsfeed changes that have been recently announced by CEO, Mark Zuckerberg.

Facebook plan to display more of users’ friends updates while displaying less content published by brands and business pages.

The whole idea of this change is to bring back the core focus of why Facebook was originally created, to connect and share moments with family and friends all over the world. The re-vamp is being carried out to enable “meaningful interaction” on the platform, encouraging users to interact more with their Friends and less with business pages.

The result of this change may see engagement of posts on your business page decrease, however, we’ve pulled together some things you can do on Facebook to help you stay visible.

Select The ‘See First’ Setting

Engage with your Facebook audience and let them know about the upcoming news feed shift. Let them know that to keep seeing your content, they need to select the ‘See First’ setting for your page in their News Feed preferences

By doing this, your posts will be prioritised and start to appear at the top of your audience’s News Feed. A step-by-step guide on how to do so can be found here

Livestreaming

It’s well known that sharing video content on Facebook is great for engagement, but did you know sharing live video is even greater? On average, live videos get 6 times as many interactions as sharing a pre-recorded video would, so if you haven’t already considered implementing live videos into your social media strategy, this is definitely the time to think about doing so.

Share Meaningful Content

Share meaningful content on your page that will encourage conversation with not only you, but also between your followers. Stay on top of the game by sharing trending content in your sector and genuine useful top tips that will benefit your followers.

Get Creative With Your Content

A picture paints a thousand words… Make use of high quality images, gifs and videos in your posts to help encourage clicks, interactions, comments and shares on your page.

Make Time For Interaction

As well as encouraging interaction on your own page, you’ve got to interact with others from your own page too. Make time each week to like, comment and share content that interests or is relevant to you. This will get your page seen by others who are also interacting.

Facebook Advertising

To be sure you’re reaching your desired individual or sector, making use of Facebook advertising is the way to go to get the results that you want. With the news feed shift, it may result in your business page making use of this feature more often. Why not try one of these beneficial types of Facebook Advertising if you haven’t already – there’s something for everyone:

Boosted Posts: Make your post reach go even further. Tailor and target your audience with a specific budget.

Custom Audiences: With this option Facebook can allow you to reach people who have a relationship with your business, whether they are existing customers or people who have interacted with your business on Facebook or other platforms. The different options include:

Customer File: Use a customer file to match your customers with people on Facebook and create an audience from the matches. The data will be hashed prior to upload.

Website Traffic: Create a list of people who have visited your website or took specific actions using Facebook Pixel.

App Activity: Create a list of people who launched your app or game, or took specific actions

Engagement: Create a list of people who engaged with your content on Facebook or Instagram.

At MOMENTUM, we can help your business Facebook profile stay visible and effective with our flexible social media management packages. Get in touch with us to find out more by emailing makeithappen@mbsmih.com or call 01903 688789.