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We’re often asked, ‘what’s the point in using Social Media for my business?’ So we thought we’d share with you our top reasons for why you’re missing out if you’re not using it.
As a business owner we know one of the top things you’re up against is getting your name out there. Chances are there’s at least one other business locally offering what you’re offering, so how do your customers know about you? Why should they come to you instead of your competitors? Brand Awareness is a vital part of growing your business. You need to be visible and make it as easy as possible for your future customers to find you. What better way to do this than through Free Marketing channels! Every new channel is an opportunity to access new customers and stay in touch with existing ones. You can share valuable content, allow your customers and prospects to validate you and give your brand credibility by being visible. What’s more, search engines are constantly looking for ways to ensure your brand is legitimate. Being active on social media helps to increase your Search Engine Optimisation and signals that your brand is credible, and trustworthy.
We all know that the best advocate is a happy customer. Giving your customers and prospects the opportunity to communicate with you in as many ways as possible not only increases Customer Satisfaction it allows you to share new and interesting information, offers and updates, and be on the front foot should customers have questions or enquiries. The best products and services are provided based on customer need. Social Media channels are a fantastic way to conduct valuable Research and allow you to better understand your consumers.
So what are you waiting for? Happy tweeting, posting, pinning, sharing, chatting and much more!
