Choosing Your Name And Setting Up Your Profile – Twitter For Beginners Part 1

The first thing to tackle when entering the world of Twitter is choosing your username (also known as your Twitter handle, @xxxxxx) and setting up your profile correctly.

Getting these basics right from the start will help people find you, recognise your brand and engage with your content.

---

Choosing Your Twitter Username

Ideally, your Twitter username should match your business name. This makes it easier for customers and contacts to find and remember you.

If your preferred name has already been taken, consider using a relevant variation. For example, if @janessalon is unavailable, you could try:

• @janesbeauty

• @janeshair

You could also use a recognised handle or strapline from your email address or website. For instance, if your email is styleme@example.com, @styleme could work well.

Be careful not to get too creative. Your Twitter presence can influence your Search Engine Optimisation (SEO). Using your business name or a relevant keyword can have a positive impact, while a random username such as @jshab (Janes Salon Hair and Beauty) may make you harder to find.

---

Key Things to Consider When Choosing a Name

When selecting your Twitter username, keep the following in mind:

• Keep it short
  Twitter has a character limit, so a long username takes up valuable space when others reply or mention you.

• Be professional
  Avoid rude, offensive or questionable names. They may seem funny at the time, but professionalism encourages engagement and trust.

---

Setting Up Your Twitter Profile

Once you’ve chosen your username, it’s time to set up the rest of your profile.

Click the “Edit profile” button on the right-hand side, just below your header photo.

---

Profile Picture and Header Image

You’ll need to upload:

• A profile picture – This is small, so we recommend using your logo or a recognisable brand image.

• A header image – This is much larger and should visually represent what your business does.

For example, if you run a restaurant, you could use a high-quality image of your kitchen, counter, tables or customers enjoying the space.

---

Your Display Name

On the left-hand side, you’ll also need to choose your display name. You have up to 20 characters, so if your business name fits, that’s ideal.

If it doesn’t, shorten it carefully. Avoid being too clever, as this can make it harder for people to find you when they search.

---

Writing Your Twitter Bio

Your bio is extremely important. You have 160 characters to clearly explain what your business does.

Keep it simple and concise. Look at similar businesses for inspiration and consider using hashtags for key services or products (we’ll cover hashtags in more detail in the next blog).

Below your bio, you can also add:

• Your location

• Your website link

Finally, choose a theme colour that aligns with your brand colours.

---

You’re Ready to Go!

Once your profile is complete, you’re ready to start using Twitter.

If you’d like any help, support or advice with getting started on Twitter, we’d love to hear from you.

📧 makeithappen@mbsmih.com
📞 01903 688789