If you have a Facebook page for your business, you may have heard about the recent Facebook News Feed changes announced by CEO Mark Zuckerberg.
Facebook plans to show more updates from users’ friends and less content published by brands and business pages.
The aim of this change is to return Facebook to its original purpose, connecting people with family and friends. The update focuses on encouraging more meaningful interaction between users, rather than passive engagement with business content.
As a result, engagement on business pages may decrease. However, there are still effective ways to stay visible. Below are some steps you can take to adapt to the Facebook News Feed changes.
Ask Followers to Use the ‘See First’ Setting
Engage with your audience and let them know about the News Feed update.
Encourage followers to select the ‘See First’ option for your page in their News Feed preferences. This ensures your posts are prioritised and appear at the top of their feed.
Sharing a simple step-by-step guide can make this easier for your audience to follow.
Use Facebook Live Streaming
Video content performs well on Facebook, but live video performs even better.
On average, Facebook Live videos receive six times more interactions than pre-recorded videos. If you haven’t already included live video in your social media strategy, now is a great time to start.
Live content feels more personal and encourages real-time interaction.
Share Meaningful Content
Focus on sharing content that sparks conversation.
This could include:
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Industry trends
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Useful tips and advice
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Content that encourages discussion between followers
The more meaningful and relevant your content is, the more likely users are to engage with it.
Get Creative with Your Content
A picture really does paint a thousand words.
Use high-quality images, GIFs and videos to help drive engagement. Visual content is more likely to attract clicks, comments, shares and reactions in a busy News Feed.
Make Time for Interaction
Interaction works both ways.
As well as encouraging engagement on your own posts, make time to interact with others from your business page. Like, comment on and share content that’s relevant or interesting to you.
This helps increase visibility and puts your page in front of new audiences.
Use Facebook Advertising
If you want to guarantee reach, Facebook advertising is one of the most effective tools available.
With the News Feed changes, many businesses may need to rely more on paid advertising to reach their target audience. There are several options to suit different goals and budgets, including:
Boosted Posts
Increase the reach of your posts by targeting a specific audience with a set budget.
Custom Audiences
Reach people who already have a relationship with your business, including:
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Customer files – Upload customer data (securely hashed) to match users on Facebook
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Website traffic – Target people who have visited your website using Facebook Pixel
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App activity – Reach users who have interacted with your app
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Engagement – Target users who have engaged with your content on Facebook or Instagram
Need Help Staying Visible on Facebook?
At MOMENTUM, we help businesses stay visible and effective on Facebook with flexible social media management packages.
If you’d like support navigating the Facebook News Feed changes, get in touch to find out more.
📧 makeithappen@mbsmih.com
📞 01903 688789