The Rising Demand for Business Sustainability

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Consumers all over the world are becoming increasingly conscious of their everyday actions and choices. As the fight for better environmental preservation continues to develop, many businesses are also striving for better sustainability and organic solutions. But what do we mean by that?

When explaining sustainability, it is often divided into three primary structures – environment, economy, and society. There have been many interpretations of the true meaning behind the categories however, the components are thought to ensure sustainability once true harmony and balance are achieved between the three. They are most commonly known as the “three pillars of sustainability” which are:

  • Environmental Sustainability – Maintaining resources are preserved and replenished so that future needs are met. This is implemented through minimising our carbon footprint, water usage as well as the production of waste, which ultimately proves beneficial to both the environment and human health.
  • Social Sustainability – Ensuring that all social processes and structures benefit the present and future populations, maintaining well supported and thriving communities, as well as understanding human needs. Sustainability within the society warrants for a better quality of life, higher inclusion, and diversity as well as the presence of equity.
  • Economical Sustainability – The safeguarding of long-term economic development and growth, while making sure environmental and social structures are not damaged in the process. Nurturing of precious resources and industries, as well as tending to economic value.

Achieving Sustainability

Overtime, businesses became the most prominent contributors to pollution and climate change, but in the recent years, organisations have begun implementing positive changes to ensure a more ethical approach is undertaken. Ultimately, striving for sustainability is not only beneficial to the environment but it’s also good business. Companies that are known for holding eco-friendly values as well as organisations who are vocal allies for human rights, tend to be more trusted and respected by consumers. They generate higher revenues and tend to be in a positive spotlight more frequently than those who are less invested. There are many ways in which a business can impose sustainability, including the practicing of:

  • Partnering with eco-friendly supply chains.
  • Recycling/using recycled products within the company.
  • Managing chemical waste and using environmentally friendly products.
  • Reducing water and energy waste.
  • Hosting fundraisers and charity events.
  • Eco-travel and transport.
  • Maintaining and monitoring equality within the workplace.
  • Choosing renewable energy solutions and energy saving products.

Though on a grand scale the concept is still in its early development – sustainability is ingrained within many historical movements. From Conservationism to social justice, humans have endeavoured for improved sustainability for many years. With new technologies, deeper understanding and increasing demands, there has never been a better time to get more acquainted with sustainability.

If you’d like to learn more about sustainability or the benefits of maintaining a sustainable business, we would love to help! As an online business we have first-hand experience in eco-conscious practices and would be happy to share our knowledge. For blog questions, business support and any other queries get in touch. We’re looking forward to hearing from you!

makeithappen.. E: makeithappen@mbsmih.com T: 01903 688789

The Rising Demand for Business Sustainability
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