Month: December 2021

Driving Traffic To Your Website

MOMENTUM Business Support Business Support, Digital Marketing
Different shades of blue cogs with different SEO symbols

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Are you a new business looking for ways to attract visitors to your website? Or perhaps your website is simply no longer grabbing the attention like it used to. Not to worry! It won’t happen overnight but there are many things you can do to help your website drive traffic. While it’s good to cover all bases it’s important to start at the beginning and understand the basics, which is why we’ve divided the subject into three core structures.

Understanding SEO

SEO is the process designed to enhance the position of a web page from search results. SEO’s use bot crawlers, which work by indexing the website information found online. The information is automatically processed and categorised accordingly, displaying sites in an order of relevance established by the bot.

Many SEO-boosting strategies have been established over the years, however there is a staple checklist every business should follow:

  • Improve website speed- Statistics show that the speed of your website has a direct affect on how high your site ranks on a search engines page. The better your loading speed, the higher you climb on the main page. Make sure to optimise image formats, remove irrelevant 3rd party scripts, update site plugins, and perform general site maintenance on a regular basis. It can do wonders for speeding up a website.
  • Improve site visit duration- The amount of time spent on your website by existing visitors plays a major role in how much a search engine will ‘like’ your website and thus how well it will appear in search results. If your website is unattractive or too hard to navigate it can significantly lower the visit duration. Some good methods for boosting visit durations are embedding videos within your home page, including more interactive site features, and improving readability.
  • Improve your keywords- Keywords help to categorise your content and bring relevant traffic to your website. When used correctly, they improve visibility and suggest your website to target audiences searching within a pertinent field. Do your research and establish what type of client you would like to visit your site, your strategy, and the targeting keywords that will help to get them there.

Providing Quality Content

It may seem obvious to include content on the list of must haves, however the downfall of many websites is simply lack of quality content. No, we’re not just talking about the stuff that is permanently embedded in your website, we’re talking about fresh, regular, and quality content that can link back to your page. Whether it’s a weekly blog, a newsletter or podcast every piece of content you put out should have a link bringing the reader back to your site. The more site links lead back to you- the stronger the rankings of your website. Finally, don’t forget about video formatting! As mentioned earlier, embedding videos in your website can increase the duration of the site visit, but that’s not the only thing making them beneficial. Video format has statistically proven to have higher information retention than written format, which is why video marketing has become so successful among businesses. Don’t cut out written content completely but balance it out with other formats to provide alternative ways of tuning in!

Social Media Marketing

You most likely already have an account or two with the top social media platforms, but are you using them right? It’s not just as simple as posting every now and then. It’s important to keep the profiles alive, active, and regular and crack down the best places to reach your target audience. Becoming part of online communities, lists and pages can be a great way of gaining credibility as well as extending reach to preestablished and categorised groups. It also allows for interactions and gives you the opportunity to engage with your audiences.

There are many ways in which you can use social media to your advantage, from hashtagging to sharing content linking back to your page, it’s one of the best, free forms of advertising available. You don’t need to join them all but establishing where your audience hangs out online should give you a good idea as to where you too should be.

If you’d like to find out more about driving traffic to your website or would like to discuss outsourcing those tasks, get in touch. We would love to answer any of your questions and discuss your needs!

makeithappen.. E: makeithappen@mbsmih.com T: 01903 688789

12 Days Of Tipmas Day 2: Make Time For Personal Development

MOMENTUM Business Support 12 Days Of Tipmas 2021
Woman in orange top writting in a notebook at a desk

The world is constantly changing, adapting, and overcoming, and so should you! There is never a time or age limit for bettering yourself or learning new skills. Making time for personal development is an integral part of achieving a work-life balance, boosting confidence, and creating opportunities. It is a long-term process of self-improvement and an underestimated act of self-care, providing lasting benefits to various aspects of your life. But where do you start?

Personal development has many forms and can come from unexpected sources. From enrolling in courses, learning a new language to simply picking up a book before bed, there are countless ways both subtle and bold to work on your personal development. Whether you’re looking to invest money into it, or you have no budget at all, there are many sources that can help. Podcasts and audiobooks are a fantastic tool for auditory learners, while documentaries and video tutorials can be a useful tool if you are more visual. There are endless options, all you have to do is make time.

Benefits of personal development:

  • Acquiring new skills
  • Boosting your confidence
  • Creating new opportunities
  • Exercising your brain dexterity
  • Setting and achieving new goals
  • Meeting new people/making connections

If you’d like to find out more about the benefits of making time for personal development, we’d love to help! Please get in touch:

makeithappen.. E: makeithappen@mbsmih.com  T: 01903 688789.

12 Days Of Tipmas Day 1: Have A Monthly Plan And Process In Place For Your Accounts

MOMENTUM Business Support 12 Days Of Tipmas 2021
Two laptops on a white desk surrounded by documents and infographics

We all know running a business can be time consuming and incredibly busy, which is why planning is an absolute must. Monthly plans and processes not only allow you to better visualise your business’ current state but also help to begin the development of future strategies.

Saving time

Monthly planning saves time- allowing you to focus on other important aspects of running your business. Providing a boost to your time management, having a plan in place prepares your business for upcoming spending as well as protecting you from falling behind on payments and expenditures.

Assessing progress

Apart from establishing a regime and saving time, monthly planning also allows you to assess your business’ financial health. You can examine what is working and what isn’t while getting to the root of any problems and identifying underlying issues with ease. It’s a fantastic tool for business growth as well as budget and forecasts comparisons.

A monthly business plan might include:

•  A cashflow statement

• An income and expenditure statement.

• A sales forecast

• A balance sheet

If you’d like to find out more about how we can help your business with cashflow management, please get in touch: 

E: makeithappen@mbsmih.com T: 01903 688789. 

We’re Hiring!

MOMENTUM Business Support Admin, Home Working, PA
Blue vector graphic depicting three co-workers in an office space with a desktop computer

We are constantly growing and always looking for new individuals to join our expanding team. All our roles are flexible and diverse, please see our latest advert below:

Role: Admin, PA and Accounts Guru

Hours: Varied and flexible

Rate: To be discussed – Varies dependant on the client’s contract choice

Set up: Self-employed, working from home. A secure laptop and insurance will be required. Team support, training and systems’ access is provided.

Details: MOMENTUM is a small successful growing company, that works with clients all over the UK, supporting them and their businesses by providing remote back office services. There are currently 7 team members, and all of us work from home. Even prior to the pandemic we have always been a remotely based business. We have been running for almost 9 years and during this time have become expert communicators and collaborators using the many digital tools available to us. We provide Admin Support, Digital Marketing (inc. Social Media), Accounts, Credit Control, HR and many more services to small and medium sized businesses.

We are looking for a motivated, organised and customer focussed person to join our team to help provide our varied PA, Administration and Accounts services. The role will suit someone with proven strong administrative skills, who is resourceful, self-motivated and confident.

All aspects of the role will involve supporting numerous clients and demand an ability to quickly understand changes and new requirements. Flexibility is extremely important.

Whilst we all work remotely, we are a close team and communicate with each other constantly. We’ll provide support and training on our internal systems and processes and you’ll always have someone to help you or bounce ideas off of!

If you feel this is an ideal role for you, please send an email, with your CV and details, to Mikki at makeithappen@mbsmih.com

Have You Thought About Sending A Newsletter?

MOMENTUM Business Support Business Support, Digital Marketing
laptop and mobile illustration with envelopes on the background of the map of the world

If customer engagement is first on your agenda, you’re probably already set up on the top social platforms for your business. But there’s another format you might be overlooking. An e-mail newsletter is a simple yet effective way to maintain regular communication with your prospects and customers, which allows you to send out relevant content, event schedules, updates, and promotional offers. Whether you send out a bitesize blog or weekly news, it’s a valuable tool to have under your belt.

Creating website traffic

Your site visitors will rarely come from a direct browser search. Unless your company is known on a global scale, most of your visitors will originate from a previous call to action, a social media link or a referral. Once you have taken the plunge and designed your newsletter, it is important that the content is mostly taken from your business website and guides the reader to your domain with a simple call to action.

Improving customer relations

An e-newsletter is a sure way of giving your customer and prospect relationships a solid boost. It not only creates an opportunity to hold the readers undivided attention while presenting your prepared content, but also provides the feeling of exclusivity for them. Personalised touches such as using a first name, or a signature sign off, can be a subtle but effective way of establishing a growing bond.

Establishing credibility

One of the most crucial factors behind establishing a successful audience is trust. Your subscriber has taken the first step in trusting your company with its contact information, and now it’s up to you to provide relevant and beneficial content. Incorporate seasonal topics, current trends or newsworthy updates but always keep it on brand to avoid disassociation from your audience.

Consistency over quantity

Your newsletter doesn’t have to be super long, in fact bitesize newsletters often perform better. A regular send out is what really counts! Just like social media posts, your newsletter can either be scheduled or sent out manually following a designated day and time. If you’re unsure of the frequency at which you should be sending out your newsletter, the best people to ask are your own customers! Set up a poll or a questionnaire and find out what your target audience wants to see. Remember that consistency reaps more benefits than an overload of emails which are more likely to end up in the spam folder. Find the right balance and start a routine with your subscribers.

Get planning

As it stands, a newsletter can be a fantastic marketing tool for your business, all you need is a plan and regular content to help you hit your targets. Make sure your template design is clear and on brand and keep things current. Don’t forget that an eye-catching title and straight to the point subject line can often be the deciding factor behind your open rates. Remember to make the most of newsletter analytics and keep monitoring your open/ click through rates for that real time feedback.

If you’d like to find out more about e-newsletters or require any business support, get in touch. We run a weekly newsletter ourselves and have first-hand experience in promoting a small business. We would love to answer any of your questions and discuss your ideas, we’re looking forward to hearing from you.

E: makeithappen@mbsmih.com T: 01903 688789.