Every social media platform is different; some emphasise visuals, some provide you with daily news, while others exist solely as a way of keeping in touch. As a business owner it is vital to nurture all your networking spaces, and most importantly learn how to use them right! Often the first line of contact for prospective clients and established connections are our business socials, and these should be straight forward, on brand and active, but there is one platform that users still find more intimidating than others…
LinkedIn is one of the most overlooked networking tools, with the common misconception being that it is only used as a ‘formality’ or because it makes you seem more professional. However, with a few simple changes to your profile it can become a powerful ally to you and your business.
Choose an appropriate profile image
Your profile picture will likely be the first thing noticed by visiting users, and as we know, first impressions matter! If the profile is set up for your business, it is advised you use your logo as the image; it helps to keep your branding uniform and recognisable as well as boosting the profiles credibility. However, if you’re setting up your personal profile, it’s best to use a clear and recognisable photo of yourself. The image should be recent and of good quality, with a more professional tone and work or image appropriate clothing. Stay clear of selfies and filters and aim for your face to take up around 60% of the frame (don’t forget to smile!).
LinkedIn profiles also include the background photo, a great opportunity to use an attention-grabbing image in line with your branding. You could use an image that depicts your profession, the name of your brand or an image that reflects your business. It is also a great place to showcase some of your work e.g., your creations, achievements or products.
Make the most of your headline
While your current employment/field of work is the focus of the headline, passions, goals and a little extra elaboration on what you do or hope to achieve can also help to bring personalisation and attention to your profile. If you offer multiple services or wish to add more about yourself, try separating with a vertical bar (|). Don’t get carried away, for more in-depth content utilise the about section later on.
Tell your story
Your LinkedIn summary is your chance to impress, introduce your business and tell your own story, when done right it can be a gateway to exciting opportunities and new connections. It doesn’t have to be just a long list of qualifications, in fact personalised writing and anecdotes on how you’ve ended up in your profession help to improve readability and add creative flair to your summary. Achievements, your employment history and skills are all important factors which benefit from an engaging presentation, so think of creative ways to showcase them. If it is a summary meant for your business, delve deeper into the history of your brand, how you got here, where it originated as well as future goals and values. If you’re unsure of what to include follow this structure as a basic rule of thumb:
- Introduction – who are you/ what do you do?
- A little history – how did you get to where you are now?
- Achievements and goals – what are your passions/ what are you proud of/ hopes for the future?
- A call to action- contact information/ website/ upcoming events
Ultimately, remember that LinkedIn is a unique platform which caters to businesses and business professionals. It differs from socials such as Facebook and Instagram as its focus is providing an online space for finding work, marketing, as well as connecting with business partners. Whichever field of work you’re in, it’s a useful tool to have under your belt! If you’d like to find out more about perfecting your social media or require any other business support, we’d love to help. Get in touch:
E: [email protected] T: 01903 688789