business awards

How to Make the Most Out of Business Awards

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If you’re running a business, you already know that it requires a lot of hard work, dedication, and devotion. That’s why it’s essential to commemorate your success and acknowledge your team’s efforts. And what better way to do it than by winning an award? So, in anticipation of the 2023 Adur and Worthing Business Awards, we’re exploring how to make the most out of business awards!

Prepare Your Entry Carefully

Your entry is your chance to impress the judges and stand out from the crowd. Therefore, it’s crucial to take the time to prepare it carefully. Make sure you highlight your achievements, provide evidence and statistics, and showcase why your business deserves to win. Ensure that you tailor your entry to the specific award that you’re entering. Each award has different criteria, so make sure you address them comprehensively in your submission.

Promote Your Entry and Celebrate

Once you’ve submitted your entry, it’s important to promote it- so tell your team about the nomination and encourage them to share the news online. You can also use this opportunity to reach out to your customers and spread the word! If you’re shortlisted or win the award, make sure you celebrate with your team and update your website and socials. This is great for increasing audience engagement as well as tapping into new networks within local communities.

Use the Award to Your Advantage

Utilise your victory and leverage it to grow your business further. You can use the award’s logo on your website, social media, as well as other marketing materials to display your new accomplishment. Don’t forget to share photos/videos from the night; it will help to boost your online presence and emphasise your businesses involvement within local communities. You can also use this opportunity to gain press coverage, attract new customers, and network with other industry leaders.

Keep Improving Your Business

Winning a business award is an excellent milestone, but it’s crucial to remember that it’s not the end goal. It’s essential to keep refining your business and striving for excellence. You can use the feedback you receive from the award judges to identify areas of improvement. This will help you stay ahead of the competition, continue growing, and win more awards in the future.

Winning a business award is an excellent way to gain recognition, increase credibility, and stand out from your competitors. If you have an individual or a business in mind that deserves recognition, or would like to nominate your own business, why not take part in the fun this year? Entries for 2023 are open! Swing by https://awbawards.com to get all the exciting details.

Top 5 Reasons Why You Should Enter Business Awards

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Back in 2016, we were delighted to be awarded ‘Highly Commended’ in the Adur & Worthing Business Awards Small Business category. We can really vouch for the power of an award (or even a nomination) in helping a business grow.

With that in mind, here’s our top 5 reasons why we think you should enter Business Awards!

1.    Greater Awareness

Whether you’re a nominee, finalist or even a proud winner of a category – you’re likely receive a high amount of valuable publicity before and after the event, through print, email and social media as well as on the night of the awards ceremony. 

2.    More Sales & Customers

Putting your business forward for an award and as a result becoming a nominee, finalist or winner will boost your trust-worthiness among prospective customers, which can result in increased sales for your business.

3.    Expertise Recognition 

Being seen as a nominee within an awards category reinforces the value and skill you bring to your industry sector. This will give you much deserved recognition for all of your hard work, and will show others what you can offer!

4.    Publicity Opportunities

As an award nominee, finalist or winner, you’ll be able to use your status for PR and publicity purposes. In most cases, you will be given access to use the awards branding on your website and across marketing materials, which will help build trust and awareness with your prospects and target audiences.

5.    Boost Your Staff Morale

Involving your staff at the glitzy awards ceremony gives a huge morale boost, and is also the perfect opportunity to say ‘thank you’ (especially after the last year!). Knowing that they have contributed to the recognition of being nominated or even winning an award is a huge motivator to keep up the good work!

We are delighted to share that we are Media Partners of this year’s Adur & Worthing Business Awards!  The awards, now in their thirteenth year, seek entries from a cross section of businesses who have shown exceptional growth, innovation or an outstanding contribution to the community in which they operate.  

So, if you’re local to the area and know a business or individual that deserves to be recognised, or would like to put your own business forward, why not get involved this year? 2021 entries are now open! Head over to https://awbawards.com to find out more.

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