customer engagement

Are You Making These Social Media Mistakes?

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In the last decade the numbers of social media profiles have skyrocketed beyond all expectations. Users of all ages and backgrounds are connecting across the world, as ‘liking’, ‘sharing’, and ‘tweeting’ has rapidly become everyone’s go to downtime. And so, it’s no wonder that social media is the place to be for every business. However, social media never came with a handbook. Sure, most of us know the basics but many users are continuing to make common mistakes that are affecting their reach, engagement, and branding. Join us, as we explore common social media mistakes your business should avoid!

Quantity over Quality – While you may think posting as much as possible is the way to go, it is the quality that makes the difference. If your profile is over encumbered with meaningless posts, it becomes harder for your audience to find the content that actually matters. Not only does it dominate people’s newsfeeds, but it also comes across as spammy which can lead to a loss of followers. Work to achieve a higher standard, choose regular but effective content that brings interactions and growth. This could be things like blogs, tips, polls, and testimonials – which are all popular choices among established business owners.

Lacking in video content – Video marketing has become widely used among successful brands, but many of us are still intimidated by the video format. While it requires extra time and attention it is by far the most effective when it comes to audience reach and platform algorithms. Top social media sites such as Facebook and Instagram are making calculated choices regarding the content shown to their platform users. They often prioritise video content and grant it a noticeably longer shelf life – giving it an edge over competing posts. Finally, video content is much more likely to be shared and to go ‘viral’ – it has higher audience retention and is often more accessible.

Not using a scheduling tool – Social media scheduling tools allow businesses to plan, visualise and keep their content consistent. Online schedule users can benefit from analytic technologies and helpful tools such as recommended posting times and engagement reports. They’re a fantastic way of staying consistent during busier periods and seeing the impact of your content.

Not targeting your audience – While Social media platforms have millions of users across the world, it’s important to cater towards your target audience first! This allows you to concentrate on the most suitable prospects and strategize your marketing. Businesses that don’t target their high-value audiences, tend to have much lower website traffic, a weaker referral base and fewer returning customers.

Not engaging with your audience – No one likes a one end conversation, which is exactly what a lack of customer engagement looks like! While you may have an established following and regular content, you need to utilise your business profile to its full potential. Get involved with your audience, comment, and reply to their queries. Engaging with your audience provides authenticity and validation – it shows that you’re listening to their needs. It can do a lot for a business, building lasting relationships and credibility. The most effective profiles are often the ones with an organic conversation between the business and its audience, eliminating that superficial feel.

We know most businesses don’t have a surplus of time to dedicate to social media, which is why MOMENTUM offers a wide range of services designed to suit you and your business needs. Focus on the development and growth of your business and let us do the rest! If you’d like to discuss our extremely cost-effective Social Media Management services or require any additional business support – please get in touch:

E:   T: 01903 688789

5 Reasons Why You Should Be Using A CRM

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Looking after your customers is key to the success of any business. In today’s era of ever evolving technology we now have tools to help us do this in an efficient and user friendly manner without the use of client record cards, manual diaries, Excel spreadsheets or just your memory! Customer Relationship Management databases (CRM’s) have been around for some time and provide a number of benefits to any growing business.

Customer Engagement – CRM’s track and manage all interactions with prospects and customers  and flag opportunities that might require additional nurturing or follow-up. You can even link your email account to your CRM so you will have real time data as to when your customer or prospect was last contacted.

Customer Segmentation – CRMs allow you to sort contacts by the data that you’ve collected about them. You can filter by location, company size, or deal stage. This allows you to target specific customer sets and increase conversion rates.

Efficient Communication – CRMs offer a selection of customisable, ready-to-use email templates, proposals, quotes, invitations, newsletters, marketing campaigns etc. and allows you to easily select the customers you want to send them to and the email address you want them sent from. For marketing campaigns or communications with any large groups of customers, the CRM will also provide you with delivery and engagement metrics allowing you to see how many customers unsubscribed, opened the email, clicked any links in the content, were bounced back etc.

Automated Reports – CRM’s allow you to generate automatic reports to maximise your time and assist you in making strategic business decisions. You can create your own suite of reporting such as conversion rates, sales forecasting, customer contact, source of leads, and goal progress reports to name but a few. 

GDPR Compliance – CRMs can obtain and document your contacts’ permission to store and use their personal details, send automatic notifications to all new contacts informing that you would like to store their data, and manage your customers’ subscription to email communication preferences. This will ensure you are compliant with GDPR requirements.

If you think a CRM would benefit your business, there are a number of systems out there to choose from and we’d be very happy to chat through our experience and ideas with you. Just get in touch! 

E:   T: 01903 688789