email marketing

Email Signatures: What Not To Forget!

MOMENTUM Business Support Digital Marketing
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Are you making the most out of your email signatures? Excluding the obvious ones, here’s 4 things you might be forgetting to include!

1. Social Profile Icons

Help people find other ways to contact and follow you by including your social media page links in your email signature. Whether they are presented as a clickable list or icons, they are an absolute must!

2. Main Call to Action

Include a simple, non-pushy main call to action in your email signature that is hyperlinked and stands out from the rest of the signature. For example, if you’re focused on encouraging more people to visit your website, often the heart of your online presence, you could use ‘Visit Our Website’ as a call to action. Choose what works best for you and where you would like people to go. Feel free to change it throughout the year, in line with your current goals or marketing plans.

3. Booking Links

If you’re looking forward to running an upcoming virtual event, but would like more interest or to spread awareness, put the booking link and event title in your email signature! You’d be surprised how many people you can reach with a day’s worth of back-and-forth emailing doing this.

4. Awards & Memberships

Has your business won any awards or is it a member of any high-profile organisations? Why not include their logos in your email signature. Making sure they’re not too large and don’t obstruct the rest of your signature, display a selection to help others find out more about what your brand has achieved and what you stand for. For example, here at MOMENTUM we are proud members of the ICO (Information Commissioner’s Office), so of course we want to display that, along with being Eco Warriors and Highly Commended winners in the 2016 Adur & Worthing Business Awards.

Would you like help expanding your brand awareness? Call us on 01903 688789 or Email makeithappen@mbsmih.com 

How Can I Market My Small Business?

MOMENTUM Business Support Business Support, Digital Marketing
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Create Meaningful and Engaging Content

The foundation for everything is creating your own meaningful and engaging content that you’ll be able to share in multiple ways and places. Answer a question, talk about the latest trends, make a podcast, create a regular feature… the list goes on. Create content that speaks to your ideal customer. Content they can connect and engage with.

Email Marketing

Email marketing is a must for any business. It is an important tool that you can use to build and maintain relationships with clients, prospects and leads. You can use Email Marketing to showcase your products, services, promotions and valuable content directly into inboxes through regular e-newsletters.

Social Media Marketing

If your business isn’t active on Social Media, you are seriously missing out. Having a presence on social media is vital for your brand awareness and is a great way to engage with potential clients. We recommend starting off with the big 3 – Twitter, Facebook & LinkedIn, as these are the accounts your ideal customers / clients are likely to be present on. Ensure that when you have created your social channels, you are posting content and interacting on a regular basis. Talk about what you offer, how you can and share useful content with your audience too (blogs, tips, advice, opinions, etc.). This sort of content will encourage your audience to engage with you.

Blog

Running a business blog and updating it regularly is an amazing way to share your advice and knowledge with your audience. What’s even better is that posting blogs to your website will help your SEO. This means your website will be more highly recognised in search results.

Networking & Building Relationships

“Your network is the people who want to help you, and you want to help them, and that’s really powerful” – Reid Hoffman

Starting out as a new small business can be very lonely. Attending networking events will not only make you feel reassured by others in the same boat as you, but also help you to build relationships, find clients and gain referrals. It’s all about who you know – making connections is a great way to gain awareness of your business and what it can offer for others.

Starting out with marketing your business can be an overwhelming thought. Where do I start? How do I know if I’m doing it right? We know exactly how you feel – we’ve been there ourselves.

We are truly passionate about supporting the growth of small businesses (we do after all make up approximately 95% of the WORLDS businesses!) So if you’d like some support with starting out with your marketing, get in touch, we’d be happy to talk through the options with you. makeithappen@mbsmih.com | 01903 688789.

Writing The Perfect Email Subject Line For Your Campaign

MOMENTUM Business Support Business Support, Digital Marketing
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When it comes to your email subject line, it’s often one of the last steps you think about when creating your email marketing campaign, but it’s so important and shouldn’t be an afterthought. Your email subject line is the first part of your content that your subscriber will see, so you need to make sure that it stands out and captures their attention.

With that in mind, we thought we’d share some of our own simple steps on how to create the perfect email subject line.

Keep it short, simple and to the point

In order to make your email campaign stand out from crowded inboxes, you need to keep it short, simple and to the point. Use no more than 50 characters (including spaces!) in your subject line, highlighting the main focus of your email. Whether that’s an offer you’re running, blog post you’re sharing  or new service you’re offering – tease what is included in your email campaign without giving too much away. Place the most important and relevant words towards the beginning of the subject line and be concise by avoiding using too many filler words.

Use Call to Actions

Your subject line is the chance to motivate and intrigue your recipients to click on your email campaign and engage with the content inside. To encourage this, try using call to action words, such as: Check Out, Discover, Enter Now, Try For Free and Shop Now, to name a few.

Personalise with a First Names

Using personalisation in your email subject line is a great way to encourage open rates. Especially when it comes to using your recipient’s first name. This will make them feel special and more interested to click on your email. After all, out of all of the emails that you receive on a daily basis, the ones that usually stand out and you click on are the ones that mention your name in the subject line.

Use Emoji’s

Using Emoji’s in your email subject line can really make you get noticed by your recipients. They’re modern, very on trend and constantly evolving. Just make sure that when you’re using them, they are relevant to what you’re talking about in the subject line and that you haven’t used too many at once.

Avoid using all-caps and overuse of question and exclamation marks

There’s nothing more off-putting than opening up your inbox and seeing a subject line like this:

“LOOKING FOR HR SUPPORT??? 25% OFF ALL HR SERVICES – TODAY ONLY!!!!!!”
More so than anything, this type of subject line is likely to make your recipient scroll straight past or delete, rather than catching their attention and opening the email. Overusing capital letters and punctuation looks like you’re shouting and may even be perceived as spam.

Although, that’s not to say that you can’t use capital letters, question marks or exclamation marks at all – just use them sparingly!

Test, Test and Test again!

The ultimate key to a successful email marketing campaign is to test and proofread multiple times. The same goes for your subject line. After all, this is the first thing your recipient will see from you. If it’s riddled with spelling errors and mistakes, it’s going to look unprofessional and people are likely to be put off by this and not even bother opening the full email.

If you feel like you could do with some support creating and sending email campaigns to your audiences, then get in touch. Our highly experienced team would love to help you out! makeithappen@mbsmih.com | 01903 688789.