Writing The Perfect Email Subject Line For Your Campaign

When it comes to your email subject line, it’s often one of the last steps you think about when creating your email marketing campaign, but it’s so important and shouldn’t be an afterthought. Your email subject line is the first part of your content that your subscriber will see, so you need to make sure that it stands out and captures their attention.

With that in mind, we thought we’d share some of our own simple steps on how to create the perfect email subject line.

Keep it short, simple and to the point

In order to make your email campaign stand out from crowded inboxes, you need to keep it short, simple and to the point. Use no more than 50 characters (including spaces!) in your subject line, highlighting the main focus of your email. Whether that’s an offer you’re running, blog post you’re sharing  or new service you’re offering – tease what is included in your email campaign without giving too much away. Place the most important and relevant words towards the beginning of the subject line and be concise by avoiding using too many filler words.

Use Call to Actions

Your subject line is the chance to motivate and intrigue your recipients to click on your email campaign and engage with the content inside. To encourage this, try using call to action words, such as: Check Out, Discover, Enter Now, Try For Free and Shop Now, to name a few.

Personalise with a First Names

Using personalisation in your email subject line is a great way to encourage open rates. Especially when it comes to using your recipient’s first name. This will make them feel special and more interested to click on your email. After all, out of all of the emails that you receive on a daily basis, the ones that usually stand out and you click on are the ones that mention your name in the subject line.

Use Emoji’s

Using Emoji’s in your email subject line can really make you get noticed by your recipients. They’re modern, very on trend and constantly evolving. Just make sure that when you’re using them, they are relevant to what you’re talking about in the subject line and that you haven’t used too many at once.

Avoid using all-caps and overuse of question and exclamation marks

There’s nothing more off-putting than opening up your inbox and seeing a subject line like this:

More so than anything, this type of subject line is likely to make your recipient scroll straight past or delete, rather than catching their attention and opening the email. Overusing capital letters and punctuation looks like you’re shouting and may even be perceived as spam.

Although, that’s not to say that you can’t use capital letters, question marks or exclamation marks at all – just use them sparingly!

Test, Test and Test again!

The ultimate key to a successful email marketing campaign is to test and proofread multiple times. The same goes for your subject line. After all, this is the first thing your recipient will see from you. If it’s riddled with spelling errors and mistakes, it’s going to look unprofessional and people are likely to be put off by this and not even bother opening the full email.


If you feel like you could do with some support creating and sending email campaigns to your audiences, then get in touch. Our highly experienced team would love to help you out! makeithappen@mbsmih.com | 01903 688789.









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