Emails

Email Signatures: What Not To Forget!

MOMENTUM Business Support Digital Marketing
A man sitting at a white desk and writting an email on a laptop

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Are you making the most out of your email signatures? Excluding the obvious ones, here’s 4 things you might be forgetting to include!

1. Social Profile Icons

Help people find other ways to contact and follow you by including your social media page links in your email signature. Whether they are presented as a clickable list or icons, they are an absolute must!

2. Main Call to Action

Include a simple, non-pushy main call to action in your email signature that is hyperlinked and stands out from the rest of the signature. For example, if you’re focused on encouraging more people to visit your website, often the heart of your online presence, you could use ‘Visit Our Website’ as a call to action. Choose what works best for you and where you would like people to go. Feel free to change it throughout the year, in line with your current goals or marketing plans.

3. Booking Links

If you’re looking forward to running an upcoming virtual event, but would like more interest or to spread awareness, put the booking link and event title in your email signature! You’d be surprised how many people you can reach with a day’s worth of back-and-forth emailing doing this.

4. Awards & Memberships

Has your business won any awards or is it a member of any high-profile organisations? Why not include their logos in your email signature. Making sure they’re not too large and don’t obstruct the rest of your signature, display a selection to help others find out more about what your brand has achieved and what you stand for. For example, here at MOMENTUM we are proud members of the ICO (Information Commissioner’s Office), so of course we want to display that, along with being Eco Warriors and Highly Commended winners in the 2016 Adur & Worthing Business Awards.

Would you like help expanding your brand awareness? Call us on 01903 688789 or Email makeithappen@mbsmih.com 

What Do You Do With All Your Emails?

MOMENTUM Business Support PA
A laptop displaying an email inbox, lying on a bed in the dark

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Let’s set the scene:

You’ve set up your business and it’s starting to grow. It feels amazing that all your hard work and effort is paying off. Enquiries are coming in, your network and contacts are growing and everything is moving in an upwards direction … including your emails!

You try your best to deal with them all and sift through the junk to get to the most important ones on time, but somehow there’s still a couple that slip through the net. You really want to send a quick ‘hi’ and ‘thank you’ to the person you met at the event yesterday, and acknowledge the holding reply you have from the person you sent a proposal to last week. You also want to read through those subscription emails, take a look at your supplier’s latest offers and send a quick note to confirm a meeting next week. But of course, none of those are as important as the new orders, enquiries and existing customer queries that need resolving. So they get left to the way side.

The problem is, you don’t have time to do them today as you need to get the actual work done and you can’t catch up on them this evening either because you have a family engagement. This weekend is also out due to other (non-work related) commitments.

So, what do you do with all your emails?

What if you could just focus on the significant few emails and keep on top of your responses and junk? With our help you can. Our Virtual PA and Admin services can help you as you grow enabling you to keep your focus on what brings in the money and pass your time consuming (non-profit making) tasks to us! Get in touch today. Give us a call 01903 688789, or send us an email to makeithappen@mbsmih.com – We look forward to hearing from you.