leads

8 Proven Strategies for Generating Leads on Social Media

A person holding a magnet, attracting small human shapend statues

You probably know by now how important social media is for your business. Platforms such as Facebook, Instagram, LinkedIn, and X (Twitter), can help you reach a wider audience and generate leads for your business. However, with the stiff competition out there, it can be difficult to know where to start. In this Blog post we will cover everything you need to know to secure more leads using your favourite platforms!

Understand your target audience:

The first step is to have a clear understanding of your target audience. Once you know who your target audience is, you can create content that speaks to them and answers their questions and needs. This will make them more likely to engage with your content and follow your business.

Optimise your social media profiles:

Your social media profiles are often the first impression of your business that a potential lead will get. Make sure your profiles are optimised with clear branding, a professional profile picture, and complete information about your business. Regular profile updates will help to establish a higher level of trust and credibility.

Leverage user-generated content:

User-generated content such as customer reviews, testimonials, and photos can be a powerful tool. Share reviews and testimonials on your active platforms and encourage your customers to share their experiences with your business online. It not only provides reassurance for prospective clients, but also helps to organically spread the word about your business.

Use social media ads:

Social media ads can be an effective way to generate leads. Use targeting features to reach your ideal audience and create compelling ads that speak to them. You can also use retargeting to show ads to people who have previously engaged with your business on social media.

Host social media contests:

Contests and competitions can be a fun way to engage with your audience. Create a contest that requires participants to follow your business, share your content, or tag their friends. This will help you reach more people and create buzz. To achieve maximum interest, utilise occasions such as Christmas, Easter, Halloween, or other global holidays.

Engage with your followers:

Social media is a two-way conversation. Engage with your followers by responding to their comments and messages and ask them questions to start a conversation. This will help you build relationships with platform users and make them more likely to become leads in the future. It’s also a great way to make your business appear more organic and involved with online communities.

Share valuable content:

Your content is what attracts your target audience and converts them into leads. Ensure that your posts are high quality, visually appealing, and refined for each platform. Use a mix of different formats like videos, images, and infographics to keep things interesting. Remember, your content should provide value, solve a problem, or inspire.

Measure Your Results:

Measuring your results helps you to identify what’s working and what’s not. You can use analytics tools to track metrics like engagement, reach, click-through rates, etc. Based on your analysis, you can make changes to your strategy and improve your results. Take the time to experiment with different aspects such as posting times, content lengths and graphic design, then repeat your successes.

If you’d like to discuss our Social Media Management services or require any other business support, our team would love to help! Get in touch: E: makeithappen@mbsmih.com   T: 01903 688789

5 Reasons Why You Should Be Using Business Directories

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It’s not enough to set up a business and hope the right clients or customers will find you. You know it takes work and a whole lot of promoting! Which is why you’ve probably been out networking all hours, getting active on social media and paying for ads in local or national publications. But, have you also thought about getting your company listed in the UK’s top online business directories?

An online business directory is a website listing information about businesses by industry, niche, product or other category. The amount of information detailed about a business can vary from directory to directory, but will often include the basics (name, telephone, address, location, etc.) plus additional information such as: description; opening hours; services or products; offers; images; testimonials; reviews; and so on. Users can then search these directories and find relevant companies providing a particular product or service.

There are plenty of reasons to list your business in an online directory, but here are our top five:

It’s Free!

Before we even get started with all the real benefits, it’s good to note that many of these listings are either completely free, or at least have a freemium (free with a premium choice available) option. So the only investment you need to make is time.

Lead Generation

Most of the directories have a search function and many have a specific option that allows users to request quotes or further information from company’s they are looking to work with. It hasn’t cost you a penny to be listed but could very well send some leads your way – it’s a no-brainer, surely!?

SEO

With competition for webspace in every industry high, it’s all about Search Engine Optimisation. SEO is all about increasing your website’s traffic in an organic way. When someone searches the web for the services or products you provide, you want your website to be one of the first results returned to that user. With that in mind, legitimising your business across the internet is extremely important, and business listings are an excellent way to help do that.

Exposure

Following on from SEO, a happy additional outcome of increasing your visibility in searches is that it will increase your exposure, and who doesn’t want that when trying to grow their business…

Validation

With so many businesses out there trying to sell their wares, everyone turns to the internet to try to validate and verify. They’re looking for reviews, trading history, a good web presence, they want and need to know you’re the right fit for them, that they’re not going to be let down. Improving, refreshing and updating your online existence regularly and via as many mediums as possible will help do just that.

So what are you waiting for? Make it happen..

It’s worth noting that each listing can take up to 60 minutes to complete. To get the best out of all the benefits above you need to make sure all of your descriptions are unique to that website. No copying and pasting! So make sure you set aside some specific time to get them done.

Alternatively, feel free to give us a shout, we’d be more than happy to take on the task for you.

T: 01903 688789 E: makeithappen@mbsmih.com

Thanks for reading!