seo for business

4. Boost Your SEO With Social Media! | In The Know Blog Series – Search Engine Optimization

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Welcome to part 4 of In The Know, our new blog series! 

Continuing with this series’ focus of SEO, in this instalment we’re talking about why having a presence on social media platforms can boost your SEO.

If you’re a business owner reading this, you’re likely to use one or more social media platforms for your company. We all know that being active on social media boasts many benefits, including helping attract and gain new customers and increasing your brand awareness, but did you know – having a presence on social media platforms can actually help out your SEO too. Social media profiles are often amongst the top results in search listings for brand names when searched.

How Does Social Media Help SEO?

Although social media isn’t a direct ranking factor for Google, there are ways that social media does help your SEO strategy. The engagement that your social media content receives, including comments, likes and shares all contribute to boosting your online visibility and traffic – the more shares that your social media content receives, the more opportunities people have to see it.

What Content Should I Share?

So, with all that in mind, what social media content should you share to help drive traffic and shares? We would suggest…

  • Blog Posts – write about informative topics linking to your industry or expertise that others will find useful.
  • Videos – whether it’s a behind the scenes video of your company or a reveal of a brand-new product, video content is king.
  • Infographics – create and share infographics as an interesting (and different!) way to share data or survey results.
  • Podcasts – the popularity of podcasts has boomed in recent years, have you ever thought about creating one to share with your audience?

Come back next week for the fifth instalment in our series, where we’ll be revealing why sharing regular blogs and website updates can help improve your SEO.

Want to improve your SEO? Get in touch – let’s make it happen…

T: 01903 688789 E: makeithappen@mbsmih.com

3. Why Unique Copy Is Your Best Friend | In The Know Blog Series – Search Engine Optimization

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Welcome to part 3 of In The Know, our new blog series! 

Continuing with this series’ focus of SEO, in this instalment we’re looking at why using unique copy is important on your website.

What Is Website Copy & Why Does It Matter?

Website copy is the main, core text that narrates visitors through your website and tells them what they need to know about your business, products and/or services. 

Unfortunately, many small businesses treat their website copy as an afterthought – and it’s no surprise, they are juggling many things when first starting out, it’s often not a priority for them, but it should be!

Your website is at the heart of your online presence – therefore, you should never throw something together on your website and think ‘that will do’ – it won’t! Your copy may take time to get right, but putting the hours into creating engaging, well thought out website copy will pay off in the long run, generating higher interest levels and helping to increase your business enquiries. Never underestimate the power of good website copy – it could be the result of gaining or losing a customer.

Why Is Using Unique Copy For My Website Important?

Website copy overly stuffed with generic keywords and very basic search terms isn’t very inspiring, and generally won’t capture the attention of your prospects. Of course, as mentioned in our last blog instalment, including keywords is essential to your SEO strategy – but don’t go obviously overboard.

They’ve seen it all before, you want to stand out from the crowd! You need to create thought-provoking copy that directly targets your ideal customer and their point of pain, and how you can help with that.

How Can I Make My Website Copy Unique?

Unique copy doesn’t have to mean paragraph after paragraph of jargon, cut your copy down and keep it focused.

You can use punchy and emotive headlines and titles to gain the attention of your website visitors, as well as including some facts and data in there too, which many readers love. E.g.: We boosted Facebook growth by 30% instead of ‘Boosted Facebook Growth’

Add a touch of personality to your website copy – highlight your core brand values and most importantly, keep it human!

Join us in our next part of this SEO series, where we’ll be talking about why having a presence on social media platforms can boost your SEO.

How unique is your website copy? Get in touch to find out more…

T: 01903 688789 E: makeithappen@mbsmih.com

2. Keywords – The Key To Success! | In The Know Blog Series – Search Engine Optimization

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Welcome to part 2 of In The Know, our new blog series! 

Continuing with this series’ focus of SEO, in this instalment we’re looking at why keywords are important, and how to implement them better on your website.

What Are Keywords? 

In simple terms, keywords are what users are looking for when using search engines.

Why Are They Important?

If you want your business website to come up high in search engine results (who doesn’t!), then ensuring that your website includes keywords, as well as many other things that we will touch on in this series, is going to help you.

How Do I Use Them?

Using keywords is the best place to start. As an example, if you’re a graphic designer that specialises in working with small businesses, you need to have the words ‘small business graphic designer’ (or a term similar) throughout your website to start appearing in search engine results.

You’ll need to do some keyword research. Simple and obvious keywords like  ‘small business graphic designer’ are often over-used, and the hardest to rank for (come up highly in the search results) – meaning lots of competition. Because of that, it’s important to use what’s called ‘long tail keywords’ too – these are more specific keywords, searched for less often, but likely to get a better result.

To help you with this, try using Google Keyword Planner . This tool by Google will help you identify more broad keywords that you might not have thought of using – after all, everyone searches for different terms on search engines. 

Once you have a bank of keywords to use, it’s time to start incorporating them into your website and content! These can be included in areas such as:

  • Headers and Sub-headers
  • Main page content
  • Link text
  • Title tags
  • META description and keyword tags
  • Breadcrumbs
  • ALT and TITLE attributes
  • Embedded file names

Join us in our next part of this SEO series, where we’ll be sharing why using unique copy is important on your website.

Are your keywords working for your business? Get in touch, we’d love to support you with your SEO strategy.

T: 01903 688789 E: makeithappen@mbsmih.com