small business

The Impact of Mobile Optimisation for SMEs

MOMENTUM Business Support Business Support, Digital Marketing
A close-up of a person holding a mobile phone on a blue background

With the rise of smartphones and tablets, optimising your website for mobile devices has become essential for any business. In fact, it’s especially crucial for small and medium-sized enterprises (SMEs) to have mobile-friendly sites. Why is that, you ask? Simply put, mobile optimisation enhances user experience by improving site speed, reducing bounce rates and increasing user engagement, all of which contribute to higher conversion rates and greater ROI.

Consider this: about 70% of web traffic comes from mobile devices. If your website is not optimised for mobile devices, you’re missing out on a massive number of potential customers. Additionally, Google has announced that mobile optimisation is part of their search algorithm, which means that if your website is not mobile-friendly, you’ll likely have a poor search ranking.

Beyond these benefits, mobile optimisation can also boost brand credibility. A mobile-friendly website shows that a business is current, reliable, and trustworthy. On the other hand, a non-mobile optimised website can make a business seem old-fashioned and out of touch.

So, how do you optimise your website for mobile devices? Here are a few key steps that you can take:

Ensure that your website is responsive: A responsive website changes its layout dynamically to fit the screen size of the device being used, without altering the content.

Make sure your website is easy to navigate: Mobile screens are small, so it’s important to make sure that your site is easy to navigate. Use clear, concise headings and subheadings, and ensure that buttons are large and easy to press.

Reduce load time: A slow-loading website can be frustrating for mobile users. Ensure that your images and videos are optimised for mobile viewing and that your website’s code is streamlined.

Mobile optimisation can be the difference between losing potential customers and converting them into loyal clients. With its potential to improve user experience and boost conversion rates, it’s no wonder that more and more businesses are prioritising mobile-friendly websites. So, if you haven’t already, it’s time to invest in mobile optimisation and ensure your website is mobile-friendly.

If you’d like to find out more about mobile optimisation or require any other business support, please do not hesitate to get in touch. We are always happy to help.

T: 01903 688789 E: makeithappen@mbsmih.com

The Small Business Owner’s Guide to Maximum Efficiency

MOMENTUM Business Support Admin, Business Support, Home Working
A woman in formal clothing working at a desk with an open laptop and a cup in her hand

Small business owners wear many hats and juggle numerous tasks all day, every day. With so much to do, it’s easy to feel overwhelmed and struggle with productivity. However, implementing a few simple strategies can boost your efficiency and help you get the most out of every workday. In this blog post, we’ll explore practical tips and tricks that can help you achieve maximum efficiency and get ahead of the curve in the competitive world of small business. Whether you run a retail store, a consultancy or any other type of small business, these strategies will work for you.

Get Organised: The first step towards increased efficiency is to declutter your workspace. A tidy working environment reduces stress and distracts you from looming piles of paper. Set up a filing system for important documents, store items in their designated places, and allow ample storage space. In addition, organise your digital workspace and consider utilising project management software. This way, you’ll have a clear overview of your tasks and deadlines, and you can easily delegate work to team members if you have them.

Prioritise Tasks: One of the biggest challenges small business owners face is knowing where to focus their energy. Identify the most critical tasks that need your immediate attention and deal with them first. Create a daily to-do list and break each task into smaller, more manageable steps. Not only will this increase your productivity, but also help you maintain focus throughout the day.

Employ Time-Management Techniques: Good time management is about making the most of your working day. For example, you could use the Pomodoro method -a technique where you work for 25 minutes and take a five-minute break between sessions, then repeat- to combat procrastination and distractions. You can also make use of tools like RescueTime and Trello to track your productivity, identify your most productive times, and eliminate time-wasting activities.

Automate Processes: Automation is a fantastic way to streamline your workload and save time. Use software to handle administrative tasks like sending invoices, scheduling appointments, and responding to emails. This automation gives you more time to focus on growing your business, networking, and other high-level tasks that require your attention. You can also automate marketing and sales processes by using chatbots, social media scheduling tools, and email automation tools, among others.

Use Outsourcing Services: Outsourcing frees up your time and resources so that you can work on your core competencies, reduce costs, and increase efficiency. Outsource administrative tasks such as bookkeeping, social media marketing, and content creation to reliable and experienced agencies to further streamline your business operations. This way, you can focus on the essential aspects of your business, and the day-to-day tasks are handled efficiently by experienced professionals.

Running a small business is often a delicate balancing act, more so if you’re a first-time entrepreneur. With so many tasks vying for your attention, it’s easy to feel overwhelmed and stressed. However, by implementing the above strategies, you can increase your efficiency, reduce stress, and grow your business more. Just remember to keep the end goal in sight, stay organised, and make the most of each day. With focus, consistency, and perseverance, you can achieve, and even exceed, all your business goals.

T: 01903 688789 E: makeithappen@mbsmih.com

SME Networking: Top Tips to Get You Started

MOMENTUM Business Support Business Support
A person holding out their open hand with a group of people connected above it

Networking can sometimes seem like a daunting task, but it really is crucial to your business’s success. Whether you are just starting out or have been in business for years, building a strong network can help you gain new business, find support, and build valuable relationships. In this blog, we’ll cover the do’s and don’ts of networking, as well as some top tips and benefits to help you make the most of it!

Do’s and Don’ts:

When it comes to networking, there are some important do’s and don’ts to keep in mind. Firstly, do attend events and meetups that are relevant to your business or industry to make valuable connections. Secondly, do have a clear idea of what you want to achieve from attending the event. Thirdly, do bring plenty of business cards to hand out. On the flip side, don’t just sell yourself and your business, instead listen to what other people have to say and try to build relationships. Don’t ask for too much too soon, instead build up a relationship before asking someone for a favour. Finally, don’t forget to follow up after the event with an email or message.

Networking Tips:

To make the most of your networking events, there are a few tricks that can help. Firstly, be curious and ask questions to show interest in the other person. Secondly, make eye contact and smile to present yourself as friendly and approachable. Thirdly, avoid being pushy or aggressive in your approach and instead build relationships organically. Finally, use social media to stay in touch with your new connections after the event by adding them on LinkedIn.

Benefits of Networking:

Networking offers many benefits for SME owners. Firstly, it can lead to new business opportunities and referrals. By building relationships, you can get your name out there and attract new business. Secondly, it provides support and advice from like-minded individuals. SME owners often face similar challenges, so networking can provide a valuable support system. Thirdly, it can help you stay up to date with industry trends and news. By attending events and talking to others in your industry, you can keep informed.

In conclusion, networking is a vital part of being a SME owner. By following the do’s and don’ts, using our networking tips, and understanding the benefits of networking, you can build valuable relationships and grow your business. So, get out there and start networking today!

If you’d like to learn more about our networking tips or require any other business support, get in touch. We would love to answer any of your questions and discuss your needs!

E: makeithappen@mbsmih.com T: 01903 688789

10 Intriguing Facts About UK Small Businesses

MOMENTUM Business Support Business Support
Two people standing infront of their small business while leaning against a door with a sign which reads "Open"

As the heartbeat of UK’s economy, small businesses have always been a formidable force. The innovative solutions that they bring to the table and the entrepreneurial spirit that they uphold make them a vital segment of the global market. Want to know more? Check out these 10 intriguing facts about UK small businesses:

  1. There are over 5.9 million small businesses in the UK –
    As of 2022, there are over 5.9 million small businesses in the UK, which account for 99.3% of all UK businesses. This figure has been on the rise for the past decade.
  2. Small businesses employ over 16.8 million people in the UK –
    Small businesses are responsible for creating most jobs within the country. 16.8 million people are employed by UK small businesses, making them an indispensable part of the country’s economy.
  3. 89% of small businesses are sole traders –
    According to the UK’s government data, around 89% of small businesses are sole traders. This statistic indicates the importance of entrepreneurship in the UK’s economy, with a majority of small businesses being led by ambitious entrepreneurs.
  4. UK small businesses make up nearly half of total UK revenue –
    Small businesses in the UK generated £2.3 trillion in revenue in 2022, which equals almost half of the country’s total revenue. This statistic proves the immense impact of small businesses on the country’s economy.
  5. Small online businesses generated £33.3 billion in 2022 –
    The e-commerce revolution has dramatically impacted small businesses, especially those that operate online. As of 2022, small online businesses generated £33.3 billion in sales, which is expected to increase significantly with new digitisation trends.
  6. Almost half of small businesses are operated from home –
    A significant proportion of UK small businesses are run from home, with 49% being operated from a residential property. This trend is increasing due to the flexibility it offers and increasing digitisation.
  7. 20% of small businesses fail within the first year of operation –
    Starting a small business can be risky, and data shows that only 80% of startups survive their first year. However, this statistic is still an all-time high compared to previous years.
  8. The number of small businesses has increased by 66% since 2000 –
    Over the past two decades, the number of small businesses in the UK has increased by 66%, which is a testament to the innovative spirit of the country.
  9. Women make up 40% of small business owners in the UK –
    Female entrepreneurs have been on the rise in recent years, with women making up 40% of small business owners in the UK. An encouraging trend for gender equality in business.
  10. London has the highest number of small businesses in the UK –
    Unsurprisingly, the UK capital boasts the highest number of small businesses in the country. Around 26.7% of all small businesses in the UK are based in London.

In conclusion, small businesses continue to be a crucial part of the UK economy, playing an essential role in creating jobs and generating revenue. These ten intriguing facts about UK small businesses highlight the entrepreneurial spirit of the country and the continuing evolution of the small business landscape.

If you’d like to find out more insightful facts about small businesses or require any other business support, our team would love to help! Get in touch:

E: makeithappen@mbsmih.com  T: 01903 688789.

Podcasts: A Marketing Tool On The Rise

MOMENTUM Business Support Business Support, Digital Marketing
Woman using a microphone to record a podcast while reading a notebook

A podcast is a digital series of audio files commonly presented as episodes, which listeners can stream and download using varying platforms. Typically lead by a host or featuring guests, podcasts are an auditory space in which the speakers share topic-focused stories, discussions and news. Often striking thought provoking debates, they provide a unique opportunity for participants to talk about something they’re knowledgeable and passionate about.

One of the main strengths of podcasts is that they are a passive form of media – they are easy to listen to in the car, on a commute or while making dinner. Conversely, visual formats often require your full attention. While initially they may be more engaging, they’re a lot less flexible which often leads to a loss of interest and focus.

The most popular way of accessing a podcast is through a smartphone – as most mobile devices now support mainstream platforms. However, modern desktops, tablets and smart TVs are also suitable, though less optimised for listeners on the go. Some popular podcast apps include Apple podcasts, Spotify, Audible, Google podcasts and Stitcher.

Podcasts for business

Though they’re a great way of passing time, podcasts aren’t just another media format- they’re also a great business tool! According to latest findings the global number of podcast listeners has surpassed 400 million and is set to continue rising over the coming years. Furthermore, based on research carried out by Bredin, an impressive average 39% of SME owners listen to podcasts. Over half of those SMEs prefer to listen to business, finance and economics themed shows- presenting a significant figure of likeminded listeners and potential prospects.

Making your own podcast

Before taking the plunge and starting your own podcast series, it is important to establish some basics. Consider who you are making the podcast for – it is sometimes useful to create a customer avatar, which is a detailed profile of your ideal customer. Catering your podcast towards this ideal customer will help to draw in more listeners with a positive impact on your business. Your content really depends upon why you want to make a podcast. Growing your community, building trust with your audience, and using a podcast as a creative outlet are all valid reasons. You need to provide value to a listener, or else there won’t be a point to listening. A successful podcast is a reliable outlet for either information or entertainment- in both cases benefiting the audience.

Tips for getting started

  • Good quality recordings are essential for a good listening experience. Record in a place where there is little or no background noise, and make sure the quality of your microphone is up to par.
  • Editing the audio is important, as it can streamline the podcast and is useful for cutting out any long pauses or stumbles.
  • Upload regularly, so that your audience knows when your content is due and can tune in consistently.
  • Keeping the length of the podcast consistent between episodes is also key, although a difference of a couple of minutes between episodes is acceptable.
  • Don’t script it word for word! While notes and key cards are a great way of keeping on track, a free form episode often sounds more organic and provides an easier, conversation-like listen for your audience.

These things may seem small but presenting your podcast in a professional manner is principal to its success. If you’d like to find out more about podcasts, or require any additional business support, we’d love to help! Get in touch:

E: makeithappen@mbsmih.com   T: 01903 688789