Month: January 2023

Share The Small Business Love: The Gift Of Outsourcing

MOMENTUM Business Support Administration, Business Support, Digital Marketing, Finance, HR and Recruitment, PA, Project Management, Research, Social Media
Three fanned out gift certificates on a blue background

Time is a precious commodity – especially for small business owners and entrepreneurs. So, if you know an SME that is constantly struggling to find enough hours in the day, why not show your love by gifting them the ultimate luxury – time. A gift certificate for our outsourcing services could be the perfect solution for the busy business owner in your life. It is a practical, time-saving, and problem-solving gift that will be truly appreciated.

So, if you are looking for a unique Valentine’s Day (or any other special occasion) gift that’s straight from the heart, look no further!

Why Outsourcing?

The concept of outsourcing has been around for centuries, after all why invest valuable time into tedious tasks when your expertise could be better spent elsewhere? Outsourcing is a highly efficient, cost-effective way to grow any business. It helps SMEs free up valuable time and resources to focus on core competencies. The ‘gift of time’ is a great way to share the small business love while providing the lucky recipient with a break from the hectic grind of running a business. They’ll be able to enjoy the freedom that comes with delegating and make space for more important things, without having to worry about the costs. It’s the ultimate, strategy to accelerate business growth.

What Services Can You Outsource?

The gift certificate can be redeemed against any service provided by MOMENTUM Business Support Ltd, and covers many aspects of both core and niche business operations. Some of our most popular services include bookkeeping, HR, digital marketing, and administration support – each tailored to suit the recipients needs and requirements.

Whether it’s a gift for someone special, a business or not for profit you admire, or perhaps a treat for yourself – we can agree that we could all use a few extra hours in the day. Available to purchase at any value, our certificates are the perfect way to begin an outsourcing journey.

For more information about purchasing or redeeming a gift certificate, get in touch today! Our experienced, fully trained team would be delighted to talk you through the process, offer their specialised back-office support or answer any quires that you or your gift recipient may have:

T: 01903 688789 E: makeithappen@mbsmih.com

Top 5 Ways To Optimise Your Content Marketing Strategy

MOMENTUM Business Support Business Support, Digital Marketing, Social Media
Woman sitting at a desk working on a digital tablet device.

As a business owner or marketing manager, you know that creating high-quality content is essential for driving results. But with so many demands on your time, it can be difficult to know where to start or how to make the most of your efforts.

What if we told you that there are some simple – yet highly effective – ways to optimise your content marketing strategy and see growth? In this blog, we’ll share the top 5 ways to optimise your content marketing strategy so that you can start seeing better results in no time.

Plan your content strategy using buyer personas

One of the best ways to optimise your content marketing strategy is to start by planning your content using buyer personas. Buyer personas are fictional, idealised representations of your target customers. They take into account your customer’s demographics, behaviours, motivations and goals. Developing buyer personas for your business will help you create more targeted and effective content. When you know who you are talking to, it is much easier to create content that speaks to their specific needs and preferences. As a result, your content is more likely to resonate with your audience and convert them into customers or leads.

Utilise more photos and visuals

Another great way to optimise your content marketing strategy is to utilise photos and visuals. Recent studies have shown that articles with images get 94% more views than those without. And tweets with images get 150% more retweets than those without. Including photos and visuals in your content will not only help you to get more views and engagement, but it will also make your content more memorable. When you include visuals, you are giving your readers another way to engage with your content and understand your message.

Make sure your website is optimised for search

If you want your content to be seen by as many people as possible, then you need to make sure your website is optimised for search. This means including relevant keywords in your titles and meta descriptions and making sure your website is easy to navigate and mobile-friendly. By improving your SEO, you will make it easier for people to find your content when they are searching for keywords related to your product or service. As a result, you will see an increase in website traffic and engagement.

Use social media to amplify your reach

Another tactic for boosting your content marketing strategy is to use social media to amplify your reach. When you share your content on social media, you are increasing the chances that it will be seen by more people. Not only that, but social media is a great way to start a conversation about your content and get people talking. When you can get people talking about your content, you are more likely to see interaction and improved sales.

Experiment and analyse your results

Finally, one of the best ways to optimise your content marketing strategy is to experiment and analyse your results. Try different things and see what works best for your business. Then, track your results so that you can see what is working and what is not. By experimenting and tracking your results, you will be able to fine-tune your content marketing strategy and focus on the tactics that are producing the best results. It will also allow you to look back upon your progress and better track your business growth.

We hope you find this blog, insightful. If you’ve enjoyed the read, why not share it on your socials? Be sure to tag us and let us know what you think! If you’d like to find out more about optimising your content strategy or require any other support, we’ve got the team to help. Get in touch:

T: 01903 688789 E: makeithappen@mbsmih.com

5 New Year’s Resolutions For Your Business

MOMENTUM Business Support Business Support
A notepad, pen and alarm clock on a desk next to the numbers 2023

With another busy year over, it’s the perfect time to look back, reflect, and plan for the future. And what better way to do this than by setting your business a New Year’s resolution? As the world continues to evolve, we too must adapt and strive for bigger and better things, and so here are some of our favourite resolutions, perfect for every business looking to improve in the New Year.

Learn new skills

Whether it’s reading a new book or partaking in training, when we learn new skills, we improve our dexterity and begin to access new opportunities. Diversifying your knowledge pool provides vital exercise to the brain, improving both problem solving and critical thinking. Ultimately, it’s about the ability to adapt and face new challenges, and the more time you put into self-development – the better equipped you will be when reaching for your business goals.

Strive for sustainability

A sustainable business operates while looking out for the best interests of the environment, and considers the impact it holds on society. Morally speaking, striving for sustainability should be on every business’ agenda, but there are other benefits too, including: a better brand image, decreased waste production, competitive advantages, and reduced costs.

Give thanks to your team

There are many things to be thankful for, but often we forget about the people around us. A business couldn’t function without its workforce, and so taking a step back and appreciating your team is a must! Take time to express gratitude and let your co-workers know their hard work doesn’t go unnoticed. It will not only brighten their day, but also help to strengthen the bond with your team.

Improve your online visibility

It’s clear to see that online presence and visibility are a must for any business, and so striving to improve upon it is a resolution worth making. It goes a long way in helping users discover your business, while boosting brand reputation and strengthening the voice of your company. Whether it is by improving your website, writing blogs, curating more social media content, or acquiring more testimonials, there are many options to choose from.

Make the most of Networking

It’s not what you know but who you know, and so expanding upon the business circles you run in, is a resolution which can help your business in more ways than you can imagine. It will help to strengthen both your connections and reach within your industry, while providing ample opportunities for lasting friendships to form. Networking benefits from improved visibility, a stronger support group, as well as business growth, while tethering your company to the heart of your local community.

Every New Year’s resolution is worth making, even if it feels small. Often, we forget about things which are seemingly obvious, but once we incorporate them into our daily lives they really do make a difference. Start small but be consistent! We hope you have enjoyed this blog. If you’d like to find out more or require any other business support – we’d love to help! Get in touch:

T: 01903 688789 E: makeithappen@mbsmih.com