Research

Share The Small Business Love: The Gift Of Outsourcing

Three fanned out gift certificates on a blue background

Time is a precious commodity – especially for small business owners and entrepreneurs. So, if you know an SME that is constantly struggling to find enough hours in the day, why not show your love by gifting them the ultimate luxury – time. A gift certificate for our outsourcing services could be the perfect solution for the busy business owner in your life. It is a practical, time-saving, and problem-solving gift that will be truly appreciated.

So, if you are looking for a unique Valentine’s Day (or any other special occasion) gift that’s straight from the heart, look no further!

Why Outsourcing?

The concept of outsourcing has been around for centuries, after all why invest valuable time into tedious tasks when your expertise could be better spent elsewhere? Outsourcing is a highly efficient, cost-effective way to grow any business. It helps SMEs free up valuable time and resources to focus on core competencies. The ‘gift of time’ is a great way to share the small business love while providing the lucky recipient with a break from the hectic grind of running a business. They’ll be able to enjoy the freedom that comes with delegating and make space for more important things, without having to worry about the costs. It’s the ultimate, strategy to accelerate business growth.

What Services Can You Outsource?

The gift certificate can be redeemed against any service provided by MOMENTUM Business Support Ltd, and covers many aspects of both core and niche business operations. Some of our most popular services include bookkeeping, HR, digital marketing, and administration support – each tailored to suit the recipients needs and requirements.

Whether it’s a gift for someone special, a business or not for profit you admire, or perhaps a treat for yourself – we can agree that we could all use a few extra hours in the day. Available to purchase at any value, our certificates are the perfect way to begin an outsourcing journey.

For more information about purchasing or redeeming a gift certificate, get in touch today! Our experienced, fully trained team would be delighted to talk you through the process, offer their specialised back-office support or answer any quires that you or your gift recipient may have:

T: 01903 688789 E: makeithappen@mbsmih.com

5 Reasons Why Your Business Should Include More Video Content

A hand holding a black Iphone displaying the YouTube logo

Want to listen instead? Click Here

Internet access has been enabling users to receive digital content for decades. Social media and webpages alike have kept us informed, engaged, and connected while steadily developing throughout the years. But as the time goes on, it’s become clear that video content is the most favourable format among consumers.

YouTube is the second largest social media platform in the world. With over 2 billion MAU (Monthly Active Users) it accounts for a third of all internet users – all while exclusively producing video content. Other platforms and sites also show audience preference when it comes to formatting. According to 2021 statistics, 66% of those interviewed said that “when looking for information about a specific product or service they all first turn to videos”, while 84% stated that “they’ve been convinced to buy a product or service by watching a brand’s video”. (1) Though the numbers are high, they are not surprising as the average person in the UK spends around 1 hour and 25 minutes per day watching online video content. (2) And here’s why:

  • Video content is more convenient – Whether you’re listening on the go or having it play in the background as you get on with your day – video content is undoubtedly easier to incorporate into a busy schedule. It’s the perfect format if you’re wanting to multitask or just don’t have the time to dedicate your full attention.
  • Video content is more engaging – Bright colours, moving graphics and eye-catching designs are only a few reasons as to why video is the preferred format. However according to scientific insights, video is considerably easier to digest because the human brain can process its visuals nearly 60,000 times quicker than it can in text format. (3) Video content is also most appealing if you have a visual learning style – the most common of the “7 learning styles” (Auditory, verbal, kinesthetic …etc).
  • Video content is more memorable – Apart from processing visual information quicker, on average humans also retain around 80% of visual information, which is 3 times higher than the information we remember in written format. (4) This is why textbooks are gradually being replaced by educational videos and why we choose to colour code, highlight, and underline while studying or taking notes.
  • Video content is more accessible – As we work to improve inclusivity and accessibility in everyday life, it can be beneficial to include content in various formats. Videos are often more accessible for users with disabilities and impairments as well as being more user friendly for people with learning difficulties. Therefore, including video content is not only beneficial to your audience but it also means it reaches a higher number of users.
  • Video content is more personal – While images and written content can both be effective, videos have the additional benefits of coming across more thought through and often of higher quality. This is because they can portray more emotion, making the content come across more sincere and personal – which in turn holds a greater appeal for target audiences and increases the chance of sales. Additionally, as it naturally takes more time to create, it showcases quality, care, and dedication, which gives a great boost to customer relations and engagement.

 Do you use video content? What are your tips for creating great value adding videos? We’d love to hear your thoughts: E: makeithappen@mbsmih.com  T: 01903 688789.

Sources: (1) ‘Wyzlow’. 2021. Video Marketing Statistics 2021. (2) Stoll, J. Apr 26, 2021. Daily time spent watching TV & digital video in the UK 2018-2022. Statista. (3) Eisenberg, H. September 15, 2014. Humans Process Visual Data Better. THERMOPYLAE SCIENCES + TECHNOLOGY. (4) Edgley, C. May 30, 2018. Why your brain loves visual information. Ember Television.

Passing The Baton – 45 Tasks You Could Outsource

Hands typing on the keyboard of a white laptop

When you pass tasks that you are finding time consuming on to your virtual assistant, it leaves time and space for your company to grow. Your focus can return to what you do best – running your business. You may not have been aware of the incredible number of tasks that you could outsource, so here are just some of them that we offer to give you an idea…

VOICEMAIL CHECKING – Does your phone get full of voicemails? We can keep you up to date.

APPOINTMENT MAKING – Conducting calls to existing and prospective clients to make appointments.

DIARY MANAGEMENT – Keeping you and your diary up to date.

EMAIL MANAGEMENT – Sorting, cleansing and replying on your behalf.

DATA INPUTTING – We can help you keep your business records up to date and accurate.

SERVER AND ONLINE FILING – It’s easy for your server and online files to get out of hand. We can make sure that they stay clear and consistent throughout.

PREPARE TRAINING MATERIALS – Running training events or meetings can be time consuming with the amount you have to prepare. Whether that’s PowerPoint presentations or questionnaires, we can help.

COMPILING MEETING MINUTES – Attending meetings can take huge chunks of time out of your day, so the last thing you want to be doing is compiling meeting minutes, which can take up even more of your time. We can compile meeting minutes for you.

LEGAL FORM COMPLETION – We can take the process of completing necessary legal forms away from you by taking care of this remotely. One less thing for you to worry about.

FORM CREATION – Forms can be useful tools to gather information. We can help create these for you.

PREPARING PRESENTATIONS – Preparing an engaging, well laid out presentation can take time. Our malicious attention to detail and keen eye for design can take care of this for you.

DATABASE CLEANSING – Keep your database free of irrelevant documents with our database cleansing service.

EXCEL DATABASE CREATION – We love a good spreadsheet! If you need one created, look no further than MOMENTUM.

REPORT CREATION – Need daily, weekly or monthly reports but don’t have the time in your day to create them? Pass the task on to us.

 DOCUMENT CREATION – Need a specific type of document created, but not sure how to do it, or simply don’t have the time? Let us help you out.

ONLINE RESEARCH – Collecting data via the internet.

CUSTOMER RESEARCH – Gathering information about your customers’ needs and preferences.

KEYWORD RESEARCH – Research into keywords that people enter into search engines relating to your business.

COMPETITOR ANALYSIS – An assessment of the strengths and weaknesses of current and potential competitors. 

TWITTER SOCIAL MEDIA MANAGEMENT – We are experts in the ‘twittersphere’. We’ll help you stay connected sharing relevant, frequent and direct messages to your followers. We help clients in a number of industries reach their target market in 280 characters or less!

FACEBOOK SOCIAL MEDIA MANAGEMENT – Our skilful social media gurus can help you gain organic page likes on this popular social networking site, making sure details of your offerings and expertise reach prospects and existing customers.

LINKEDIN SOCIAL MEDIA MANAGEMENT – We can help you reach even more businesses and contacts. Let us start building your business presence on LinkedIn by creating your Company Page, attracting followers, and posting regular updates to drive engagement.

PINTEREST SOCIAL MEDIA MANAGEMENT – Pinterest is a great social network for sharing details of your images and videos – including links, making this the perfect platform for us to promote and visualise your products and services.

BLOG CREATION – Helping you to get regular messages and insightful content to your online audiences.

PROOF READING – We can read over everything you’ve written, checking for errors and ensuring your grammar and tone are consistent.

COPYWRITING – If you’re creating or updating a website, we can help by creating bespoke keyword focussed copy.

EMAIL CAMPAIGNS – Targeted messaging, monthly updates, one off communication and much more.

SEARCH ENGINE OPTIMISATION – We can help you to achieve high ranking search results.

CONTACT DATA – Turning your business cards and other contacts lists into functional databases.

NEWSLETTERS – Regular digital communications providing key updates and marketing opportunities.

BUSINESS LISTINGS – Getting your business noticed and supporting your SEO strategy.


CREDIT CONTROL – Building relationships with your customers to improve your cashflow.

REDUNDANCY AND TUPE – We can provide specialist employer advice on making employees redundant, dealing with business transfers, or changes to service provisions within your business.

DISCIPLINARY AND GRIEVANCE – We can support you with developing a disciplinary or grievance procedure, or to provide advice and support when managing an employee disciplinary or grievance case.

CHANGE MANAGEMENT – We can support you throughout your organisational changes to allow you to focus on your day to day business.

PERFORMANCE MANAGEMENT – We can provide you with specialist advice or training on managing performance, and we can support you with developing an effective performance appraisal system.

RECRUITMENT AND SELECTION – We can help you with writing job specifications, job descriptions, recruitment selection frameworks and support you through the selection procedure. We can provide job offer paperwork and contracts of employment, and even support you on your induction procedure.

CONTRACTS AND EMPLOYEE HANDBOOKS – We can review your existing contracts, policies and procedures to ensure they are up to date with current legislation requirements. We can also tailor our templated frameworks and policies to suit and protect your business.

HEALTH AND SAFETY POLICIES – We can review your existing policies and procedure to ensure they are up to date with current legislation. We can also tailor our templated frameworks and policies to suit and protect your business.

INVOICE CREATION – Creating and generating your invoices for your customers and clients.

SENDING INVOICES – Ensuring your invoices are sent regularly and on time.

CASHFLOW FORECASTING – Ongoing predictions based on historical data.

 PROJECT MANAGEMENT – Planning, organising, staffing, leading or directing and controlling your project.

 PROJECT SUPPORT – Assisting with any aspect of your projects, and supporting managers.

 EVENT MANAGEMENT – Contacting and liaising with suppliers, gathering information needed for the events and finding the best prices. Planning, organising and managing your events – what, when, where, how, who. Researching venues and suppliers, finding the best venues and suppliers to fit with your event and budget.

We pride ourselves on adding value to every single task that we undertake. Whether you need your admin organised and taken off your hands, a virtual PA to keep you and your business on track or more substantial support with your HR, projects or events, we are here to make sure you can make it happen..

E: makeithappen@mbsmih.com  /  T: 01903 688789.