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If you’re asking yourself “How can I market my small business?” you’re not alone.
Marketing can feel overwhelming when you’re first starting out, especially when time and budgets are limited. The good news is that effective small business marketing doesn’t have to be complicated. Below are some practical and proven ways to start building awareness, trust and engagement for your business.
Create Meaningful and Engaging Content
The foundation of any successful small business marketing strategy is creating meaningful and engaging content.
This could include:
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Answering common customer questions
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Talking about industry trends
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Writing blog posts
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Recording podcasts or videos
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Creating regular content features
Focus on content that speaks directly to your ideal customer, with content they can relate to, learn from and engage with.
Use Email Marketing to Build Relationships
Email marketing is a must for any small business.
It’s an effective way to build and maintain relationships with:
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Existing clients
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Potential customers
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Leads and prospects
Regular e-newsletters allow you to share valuable content, showcase your services, promote offers and stay top of mind straight into your audience’s inbox.
Make the Most of Social Media Marketing
If your business isn’t active on social media, you could be missing valuable opportunities.
Social media helps to:
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Increase brand awareness
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Build trust
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Engage with potential customers
We recommend starting with the “big three”:
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Facebook
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LinkedIn
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X (formerly Twitter)
Post consistently, interact with your audience and share a mix of content including blogs, tips, advice and updates about what you offer.
Start a Business Blog
Running a business blog is a powerful small business marketing tool.
Blogging allows you to:
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Share your knowledge and expertise
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Answer customer questions
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Build trust with your audience
Even better, regular blog posts improve your SEO, helping your website appear higher in search engine results and be found by more potential customers.
Network and Build Strong Relationships
“Your network is the people who want to help you, and you want to help them — and that’s really powerful.”
– Reid Hoffman
Starting and running a small business can feel lonely at times. Networking events provide valuable opportunities to:
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Meet like-minded business owners
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Build meaningful relationships
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Gain referrals and recommendations
Marketing isn’t just about what you know, it’s also about who you know.
Need Help Marketing Your Small Business?
Getting started with marketing can raise lots of questions and that’s completely normal. We’ve been there ourselves.
We’re passionate about supporting the growth of small businesses (which make up around 95% of businesses worldwide). If you’d like support with marketing your small business, get in touch and we’ll happily talk through your options.
📧 makeithappen@mbsmih.com
📞 01903 688789