Following & Followers – Twitter for Beginners Part 2


So, your Twitter account is officially up and running. Now, you need to start following some accounts and gaining some followers of your own.

First of all, let’s take an overview of the difference between “Following” and “Followers” on Twitter.

Following: This connects you to other users on Twitter, but it doesn’t necessarily connect them back to you, (unless they follow back). When you follow someone, their account appears in your following list. You’ll be able to see their Tweets, Retweets, Likes and updates on your feed, and they can send you direct messages.

You can learn a lot from following other accounts that are similar to yours. This will help you gain inspiration, ideas and advice. It’s also good to look at your competitors to see what they’re up to when you feel like you’re lacking inspiration.

Followers: When a user follows you, their username appears in your list of followers, adding to your overall number of followers. They will see your Tweets, Retweets, Likes and updates, and you can send direct messages to them.

Reach out and welcome your new followers by sending them a direct message or tweet, introduce what you do, don’t be shy! Who knows… they could be your next big client.

In order to get followed, you have to follow. Following other users is a great way to get noticed and you will likely get followed back by some of the accounts you have hit follow on.

But remember – just because someone follows you, doesn’t mean you have to follow them back. Some people follow back everyone who follows them; others are more selective and careful about who they follow. It’s down to your personal preference and what type of content you want to be seeing when you look at your Twitter timeline.

But bear in mind, following a lot of accounts without having many of your own followers doesn’t look great. For example… Following: 4,529 Followers: 60.

To avoid this, keep an eye on your Following numbers. Regularly go through your ‘Following’ list and keep it fresh and up to date. Unfollow any that you’re not getting any value from and any accounts that aren’t following / interacting back with you.

If you’d like any help, support or advice with getting started on Twitter, we’d be happy to chat through this with you. Email or call us 01903 688789.

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