newsletter – MOMENTUM Business Support Ltd

Make The Most Of LinkedIn’s Newsletter Feature

MOMENTUM Business Support 24/03/202224/03/2022 Business Support, Digital Marketing, Social Media

LinkedIn is an often-overlooked social media platform, but its features are powerful and can connect your business with a large network of potential clients and new opportunities. One such feature is the in-built newsletter service they offer, which has recently been expanded to include newsletters from company pages. Join us as we explore it further, discover it’s benefits and learn to utilise it.

Become a leader in your industry
In a newsletter, you get to touch upon subjects you care about on a regular basis. This gives you a real chance to show off your knowledge and expertise, making you come across as more reliable and building confidence in your business. Apart from boosting your credibility, it is also a great chance to showcase any new or interesting findings and strategies that your business is using, helping you to stand out as a leader in your field.

Improve your audience engagement

All LinkedIn users can subscribe to newsletters, so if your writing is engaging and consistent, they are a great way of interacting with your audience. Target a chosen field and vary the topic to keep the conversation fresh and interesting. To make the most of your content, you need to know your audience and tailor your information. Create news articles with a specific purpose in mind (growing the newsletter, providing support for your clients etc.), and lean into your strengths such as storytelling, infographics, or blogs. When done properly, you can benefit from a regular audience that is more likely to spread the word about your business.

Grow your network
Anyone can discover, read, and share your LinkedIn newsletter, but in order to grow your audience we recommend you give the newsletter a bit of a boost. Inviting your existing network is a great way to get a head start on your subscriber count. Sharing your newsletter with new connections keeps the conversation going after you meet new people at networking events. Finally, posting about your newsletter on LinkedIn and other social platforms, reminds users who may have missed your invitation, as well as exposing additional prospects to your work.

Setting up

Make sure to turn on creator mode. You can find it under your profile’s dashboard.
Navigate to your homepage, where the usual “create a post” section appears, select the “write article” option and proceed.
From the menu selection at the top of the page choose “create a newsletter”.
Fill out the required information, create a name and bio for your newsletter.
Upload or write your newsletter article.
When you are happy with your content and layout, click “Publish”. A newsletter page will automatically be created within LinkedIn.

In summary, a LinkedIn newsletter is a fantastic, free tool for any business – it is a regular space to show the advancements your company has made and share the knowledge you have gathered from your experience. High quality, consistent content will grow the audience for your newsletter and by extension your company – leading to new customers and clients. For something so easy to set up, it is a worthwhile investment for any SME looking to grow.

If you’d like to find out more about LinkedIn’s features, need help setting up your newsletter or require any other business support, get in touch!

E: makeithappen@mbsmih.com T: 01903 688789

Have You Thought About Sending A Newsletter?

MOMENTUM Business Support 07/12/202107/12/2021 Business Support, Digital Marketing

laptop and mobile illustration with envelopes on the background of the map of the world

If customer engagement is first on your agenda, you’re probably already set up on the top social platforms for your business. But there’s another format you might be overlooking. An e-mail newsletter is a simple yet effective way to maintain regular communication with your prospects and customers, which allows you to send out relevant content, event schedules, updates, and promotional offers. Whether you send out a bitesize blog or weekly news, it’s a valuable tool to have under your belt.

Creating website traffic

Your site visitors will rarely come from a direct browser search. Unless your company is known on a global scale, most of your visitors will originate from a previous call to action, a social media link or a referral. Once you have taken the plunge and designed your newsletter, it is important that the content is mostly taken from your business website and guides the reader to your domain with a simple call to action.

Improving customer relations

An e-newsletter is a sure way of giving your customer and prospect relationships a solid boost. It not only creates an opportunity to hold the readers undivided attention while presenting your prepared content, but also provides the feeling of exclusivity for them. Personalised touches such as using a first name, or a signature sign off, can be a subtle but effective way of establishing a growing bond.

Establishing credibility

One of the most crucial factors behind establishing a successful audience is trust. Your subscriber has taken the first step in trusting your company with its contact information, and now it’s up to you to provide relevant and beneficial content. Incorporate seasonal topics, current trends or newsworthy updates but always keep it on brand to avoid disassociation from your audience.

Consistency over quantity

Your newsletter doesn’t have to be super long, in fact bitesize newsletters often perform better. A regular send out is what really counts! Just like social media posts, your newsletter can either be scheduled or sent out manually following a designated day and time. If you’re unsure of the frequency at which you should be sending out your newsletter, the best people to ask are your own customers! Set up a poll or a questionnaire and find out what your target audience wants to see. Remember that consistency reaps more benefits than an overload of emails which are more likely to end up in the spam folder. Find the right balance and start a routine with your subscribers.

Get planning

As it stands, a newsletter can be a fantastic marketing tool for your business, all you need is a plan and regular content to help you hit your targets. Make sure your template design is clear and on brand and keep things current. Don’t forget that an eye-catching title and straight to the point subject line can often be the deciding factor behind your open rates. Remember to make the most of newsletter analytics and keep monitoring your open/ click through rates for that real time feedback.

If you’d like to find out more about e-newsletters or require any business support, get in touch. We run a weekly newsletter ourselves and have first-hand experience in promoting a small business. We would love to answer any of your questions and discuss your ideas, we’re looking forward to hearing from you.

E: makeithappen@mbsmih.com T: 01903 688789.