social media marketing

Size Doesn’t Matter – It’s What You Do With It That Counts!

MOMENTUM Business Support Digital Marketing
Cupped hand holding out a transparent sphere with social platform logos on a blue background

That’s right, you guessed it! We’re talking about a Social Media account …

When it comes to social media we are often asked ‘Why don’t I have more followers/ likes?’. 

There are plenty of things to consider (check out our Digital Marketing blogs for lots of organic strategies on how to grow your social media presence: https://momentumbusinesssupport.com/category/digital-marketing/).  

But for now, I want to focus on WHY you want ‘more’ followers. Why do you want your account to appear bigger than it is?

True, the more people that follow your accounts the better it could appear, the higher your reach per post might be and it will probably make you feel better about the time and effort you’re putting in. Realistically though, why is your business even on social media?

If it’s just about having as many people or companies as possible following you, I’m going to be blunt and suggest in that case you’re wasting good time that should be spent elsewhere on your business.

If however, you’re utilising these valuable marketing tools to increase your exposure, uplift your SEO, provide a portal for prospects and customers to interact with you and ultimately generate new business, then the question I pose back is ‘Does size really matter?’.

Conducting a social media account in a way that positively represents your brand, your values and your products or services is much more important than sharing funny cat videos (unless of course you’re in the business of funny cats!). The cute animal pictures or the on-trend humour memes or the afore-mentioned ‘funny cat videos’ may all gain a certain level of reach or interaction and will endear a certain audience to your content, but what is it all achieving? Unless those posts are part of an overall marketing strategy culminating in reaching your ideal target audience, your time and effort is wasted.

I know it feels good to have a large number of followers, but the aim of the game when it comes to using these free marketing tools, is to win more business. Isn’t that why you do all your other marketing? So why treat social media any different?

If you made 100 prospecting calls and gained 10 leads, you’d be thrilled! But if you had 10 followers and not 100, you’d be disappointed. What I’m trying to say is, if you focus more on quality and not quantity, you will find that even if you only have a perceived ‘small’ number of followers, they will become advocates, influencers and even customers. So size really doesn’t matter – it’s all about how you’re using your social media marketing that counts!

If you’d like to chat through your next social media marketing strategy, please get in touch, we’re always happy to provide free advice: makeithappen.. E: makeithappen@mbsmih.com T: 01903 688789

Spruce Up Your Social Media Content For Spring

MOMENTUM Business Support Digital Marketing
Woman sitting outdoors on a blanket on the grass using her mobile phone and laptop

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Could your social media content do with a little refresh? Well, just in time for the start of Spring we are sharing some ideas that you can try to help rejuvenate your social media presence. 

Short, Sweet (But Powerful) Video

Breathe a little bit of life into your social media content with the power of video! Short video clips in particular are perfect. Whether it’s showcasing a new product launch or an exclusive behind the scenes clip, they’re easy to shoot from most mobile devices, require minimal (if any!) editing, but pack a serious punch when it comes to audience engagement. 

What’s Trending?

Tapping into trending topics is a fun way for your business’ online presence to look fresh and up to date, often instantly engaging with your followers. Obviously, trending topics are constantly changing across all platforms, so why not dedicate one day of the week to get involved in a topical conversation of your choice? 

Create Your Very Own Series

Give your audience something to look forward to by starting your very own series! Whether it’s a weekly or monthly ‘how to’ series, or ‘reasons why’ series, by providing consistent, relevant content you’ll build up a great engaging relationship with your followers – and they’ll get to know you better!

Share External Content

Don’t feel like you always have to shout about your own content –  it can be off-putting sometimes! Share posts from others within your industry, business friends or even your own followers – this could be anything from relevant news, photos, or articles, it helps to show that you are not all ‘push’ from your own agenda.

Polls, Polls, Polls!

Social media is essentially one big conversation, so why not take advantage of that and utilise Polls to get to know your audience better? You can ask a question, encourage feedback or views – it’s a super engaging way to add something a little different to your channels!

We hope we’ve inspired you! Why not give one of the above a go and let us know how you get on?

If you’d like to chat through your social media plans, we’d love to hear from you. Call 01903 688789 or Email makeithappen@mbsmih.com.