Pinterest allows users to share inspirational ideas, products and services with people across the globe. It’s a powerful platform for generating engagement and driving traffic to your website.
If you want to make better use of Pinterest for business, follow these simple tips and you’ll be well on your way to becoming a Pinterest pro.
Pin Regularly
Consistency is key on Pinterest, just as it is on platforms like Facebook and Twitter.
Pinterest recommends posting at least one pin per day, ideally during peak engagement times such as evenings and weekends. We’ve found that around five pins per day, spread throughout the afternoon works well, but it’s worth experimenting to see what suits your audience.
Avoid pinning everything at once. Spreading content out helps prevent overwhelming your followers.
Follow Other Users and Interact
Engagement on Pinterest works best when it’s a two-way street.
Start following boards and accounts that are relevant to your business or interests. Like and comment on pins you enjoy – this increases visibility, helps your profile get noticed and can lead to more followers and page views.
Make the Most Out of Visuals
Pinterest is a highly visual platform, so quality images are essential.
Whether you take your own photos or use royalty-free images, make sure they are clear, professional and showcase your product or service effectively. Stick to Pinterest’s recommended image ratio (600 x 900 pixels) to avoid images being cropped.
Adding short text overlays, such as a title or headline, can also help users quickly understand what your pin is about.
Top tip: If you don’t want to take your own photos, try free-to-use image sites such as Pixabay.
Write Clear Descriptions
While visuals are important, they won’t do all the work on their own.
Each pin includes a description section, which should always be filled in. Use relevant keywords and hashtags to explain what the pin is about. This helps your content appear in search results and increases its reach.
Use Rich Pins
Rich Pins display extra information directly on the pin, making them extremely useful for businesses. There are four main types:
App Rich Pins
Perfect for promoting apps. These pins include an install button so users can download without leaving Pinterest.
Product Rich Pins
Ideal for showcasing products or services. These include real-time pricing, availability and where to buy.
Recipe Rich Pins
Great for food-based content, displaying cooking times and serving sizes clearly.
Article Rich Pins
Perfect for sharing blogs and business content. These show a headline, author and description, with a clear “Read It”call-to-action linking back to your website.
Look Into Analytics
Pinterest analytics provide valuable insights into what’s working.
You can see which pins drive the most traffic, along with audience demographics and interests. Reviewing this data regularly allows you to make small but effective changes to improve future content.
Try Pinterest Advertising
Pinterest also offers paid advertising through Promoted Pins.
This is a great way to expand your reach, increase visibility and gain fresh interactions. If you’re looking to grow quickly, it’s worth experimenting with this feature.
Need Help with Pinterest for Business?
If your business isn’t active on Pinterest, it’s time to change that.
At MOMENTUM, we offer first-class social media management and can help you set up, manage and maintain your Pinterest business account.
📧 makeithappen@mbsmih.com
📞 01903 688789